Over the past decade, I have dedicated my time to growing & expanding my knowledge in digital marketing, starting in the not-for-profit sector & moving into retail, hospitality, fintech & the health & beauty industry. I’ve dedicated my time to understanding the sales funnel to a tee. From creating a buzz at the awareness & traffic levels to building strong relationships at the engagement stage, & finally encouraging conversions & repeat conversions at the bottom of the funnel, my data-driven approach has led to increasing ROASs, millions of impressions & hundreds of thousands of web views & email signups.
• Full and detailed digital marketing strategy, from SEO, PPC, Organic Social and CRM management. • Create, test and optimise all paid and organic search management, increasing visibility, leads and sales. • Manage Social media plan, strategy and engagement, specifically for B2B – LinkedIn and Twitter. • Manage relationships with partner companies, vendors, agencies and junior staff • Optimise web content, create new content and manage the UX of the site • Create and source images for images for the website and social media.
• Full & detailed digital marketing audit analysing strengths & weaknesses of current outputs to build a comprehensive strategy with a data-driven ‘Test & Learn’ approach, increasing traffic & awareness by 50%. • Built & managed a monthly content calendar for all social media channels (Meta, Twitter, LinkedIn) • Create, managed, data-driven, tested & analysed all paid digital marketing campaigns - Google Ads & Apple search, Meta, Twitter & LinkedIn Advertising. • Monthly reporting/feedback & budget management (£5000 adspend)
• Strategic marketing head for a huge growth project raising £8m & counting. • Managing a team of content creators, marketing specialists, & external agencies. • Leased with Senior Management to create the overall strategy for both the growth project & the day-to-day operations. • Expert for digital marketing platforms, including Facebook, Instagram, Twitter & email marketing.
• Managed paid social campaigns for a variety of different sectors, acquiring millions of views & impressions, steadily increasing ROAS & pulling in an average revenue of £50k/month & growing. • Managed Meta & LinkedIn advertising campaigns, ranging from brand awareness to lead generation & conversion campaigns. • Dealing with budget sizes ranging from £5000 to £30,000 a month. • Managing campaigns from conception to results, strategizing KPI & goals, content & audience creation & optimisation, with the use of Looker studio & GA4.
• Managed paid & organic social media & search campaigns from proposal to strategy, implementation & evaluations across all platforms, increasing website traffic, lead generation & conversions, with budgets from £500 - £10k. (Google/Microsoft Ads, Meta, LinkedIn, Pinterest, TikTok) • Bespoke website creation & CMS management, incl. consultation, builds, launch, hosting & SEO (limited coding experience) – Magento, WordPress, Sitecore & Wix • CRM & Email marketing management, from concept, strategy, implementation & Evaluation. • Detailed analytical reporting & in-depth strategy creation. Google Analytics, Meta Analytics, Looker Studio, Tap clicks. • Photo editing (Photoshop) & dynamic content creation & copy. • Managing vendors, agencies, freelancers & senior management relationships.
• Manage organic & paid digital marketing campaigns & optimisation for various restaurants in London & abroad. • Managed & analysed automated & personalised email Marketing. • Creating monthly progress reports specific to each account using Google Analytics & Social Media Analytics.
• Built & manage company’s eCommerce website (Magento & WordPress) working with agencies for the build, managing updates/bugs, optimisations & SEO. • Created & implemented digital marketing & email strategy for online brand presence & business growth – with a steady 20% online growth YoY. • Manage digital marketing outlets including Meta & Google (ads, analytics, SEO, SEM). • Manage online recruitment & employment needs.
• Managed, created & curated content for both organic & paid social media campaigns. • Led on managing the company website (Sitecore) & re-launch, writing, editing & evaluating content & structure, liaising with the agency & bug management. • Creating analysis reports to determine marketing strategy & define marketing budget. • Campaign analysis via Google Analytics & social media analytics. • Image editing & creation via Photoshop, proofreading on & off-line communications.
• Overall project coordination, planning and managing consumer data, data segmentation, compliance and digital briefing. • Utilizing the email marketing software Adestra for planning and running bespoke campaigns, evaluating audiences, creating segments and acquiring key learnings. • Developing bespoke consumer journey strategies. • Managed and implemented the Marketing Calendar, and held training.
• Facilitate and create dynamic and creative content for all social platforms. Increased social media presence by 150%. • Create, edit and analyse all content for all digital and email. • Create, manage and implement both organisational digital strategy and campaign strategies. • Managed Google AdWords account and Google Grant – boosting and refining SEO/SEM. • Manage £15,000 budget, with annual income £90,000-£100,000.