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Susanne Steindl

Webshop Lead WWF// shop.wwf.de
About

Management and motivation skills International experience Working in international companies Extensive knowledge in the fashion industry Well‑founded customer knowledge Business Acumen Sales and purchasing expertise Specialist knowledge of Entrepreneurs

Previous Brands
Diesel
Fornari Spa
GAS Jeans
Mavi
Pepe Jeans London
WWF Deutschland
Zalando SE
Work Experience
Webshop Lead // shop.wwf.de
Nov ‘22 - Now
WWF Deutschland

Business Coach
Jul ‘21 - Nov ‘22
Zalando SE

Lead Buyer Core Classic Womenswear Footwear // Business Coach Womenswear Footwear @Zalando SE

Lead Buyer Core Classic Womenswear Footwear // Business Coach IHK verified
Dec ‘20 - Nov ‘22
Zalando SE

Senior Buyer & Business Coach IHK verified
Jul ‘17 - Dec ‘20
Zalando SE

Work experience in Wholesale, Retail and E-Commerce Key Account /Shop in Shop/ Franchise/ Independent Boutiques Senior Buyer / Unit Lead Classic Womenswear & Lingerie & Beachwear Senior Buyer / Unit Lead Classic Women's Fashion & Lingerie / Beachwear @ Zalando - Lounge Covers 2 main categories with a total target of more than 38 million • Target planning per brand womenswear & lingerie • Budget planning "YoY" target with growth of +23% in 2017 (€ 23 million) + growth of +45% in SS2018 and growth of +28% in 2019 implemented new buyer tools such as tableau and KPI training portals • onboarding and regular training of shopping assistants and buyers • team management of 6 people @Classic Womenswear Unit • idea development for the board • "KPI" management (BCR, JP, CAT, SLT, Tableau / SAP) • Establishing and maintaining a close relationship with the merchandising team of the fashion store Zalando Shop Since October 2019 training @the key "Business Coach" with IHK verification after passing the final exam for Business Coach September 2020

Buyer Lingerie Zalando Lounge
Mar ‘15 - Jul ‘17
Zalando SE

Buyer "Lingerie / Beachwear" "Classic Womenswear" @ Zalando - Lounge • Budget planning "YoY" growth of +45% in 2015 (17 million euros) and growth of +62% implemented in 2016 • Regular visits to all international trade fairs Textile and bodywear trade fairs in Europe • Team management of 3 people and participation in purchasing training in the Classic Womenswear Unit • Implementation of a KPI training platform per purchasing unit • Acquisition and expansion of suppliers • Implementation and forwarding of ideas for management

Area Manager
Jan ‘13 - Mar ‘15
Mavi

Area Manager East • Mavi NOS + forecast budgeting • Budget planning growth of +12% in 2014 compared to the previous year • Shop-in-shop implementation • Regular organization / updating of the customer database • Budget planning and presentation by Preorder NOS • Coaching of sales assistants for key accounts marketing and event management Mavi Europe AG • Booking and coordination of Mavi Ads together with Agency Bold • Booking for Mavi Events • Cooperation with sponsors such as Red Bull • Organization of shootings (eg with Florian David Fitz )

Area Manager
Jan ‘10 - Dec ‘13
Fornari Spa

Area Manager North / East • Seasonal and NOS orders • Target planning NOS + Preorder • Budget planning "YoY" 2012 target +8% growth compared to the previous year, 2011 target +12% growth compared to the previous year, 2010 target +7% growth compared to the Previous year • Merchandising by Lafayette and Kadewe (decorative window)

Senior Store Manager
Jan ‘09 - Dec ‘09
GAS Jeans

Team management (recruitment, training, motivation, work schedule) Buyer and branch manager Berlin • Seasonal preorder / NOS • Target planning NOS & Preorder per shop • Budget planning "YoY" target with growth of +8% compared to the previous year • Coaching and management of employees and Shop in Shop by GAS in Berlin • KPI training • Merchandising • Marketing and event management o Development of press releases and advertising in cooperation with the textile industry

Area Sales Representative
Jan ‘08 - Dec ‘08
Diesel

Area Manager East • NOS + seasonal preorder for boutiques / key account / franchise / denim specialty shop • Budget planning target "YoY" with growth of +6% compared to the previous year • Portfolio analysis of the existing customer database and training of sales staff • Marketing and event management o Event planning for "Rock on the Ring"

Assistant Area Sales Manager
May ‘06 - Dec ‘07
Pepe Jeans London

Deputy Head of Pepe Jeans London Showroom East • Seasonal pre-orders • Portfolio analysis of customer master data • NOS analysis, order analysis • Pepe Jeans KPI analysis • Sales training for product training and sales • Presentation of seasonal collections • Coaching of sales staff on the shop floor, product training • Merchandising of P & C / Lafayette / Kadewe

Languages
English - Fluent
Education & Training
Business Coach
‘21 - Unknown
Business Coach
Business Coach @Key.Community IHK verified
‘19 - ‘20
Business Coach
Croydon College
‘02 - ‘04
Bachelor's degree
Städtische Berufsschule für den Einzelhandel Neuötting
‘97 - ‘01
Einzelhandelskauffrau
Berlin, Germany