Elizaveta Kushnirenko

• New leather, textiles, plastics and color R&D, innovation tracking in the field • Led strategic communication and teamwork organization, driving innovation in design and creative strategy development for brands like Maserati, Lancia. • Prepared Maserati Advanced Design Vision, Innovation Design strategy development. • Cooperation with Brand, Marketing, communication & press, giving interviews. • Conducted consumer trend research, persona analysis, organized workshops, managed product development, optimizing resources for impactful brand initiatives, while collaborating with designers, product, marketing teams. • Innovation materials R&D; • Developed New Merchandising Line for Alfa Romeo. • Directed production of Lancia Concept Car in Velizy as the CMF lead designer.

• Crafted and executed comprehensive marketing strategies, increasing social media audience reach by 30%. • Provided strategic guidance for advertising and public communications, ensuring brand consistency. Utilized data-driven insights to enhance outreach strategies, increase conversions, • Worked on briefs and guiding creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets; • Coordination of activities between international teams; • Direct marketing initiatives, brand promotion, event organisation, PR, online and offline communication, digital marketing and website development.

• Achieved a 35% increase in team sales through product knowledge, effective communication, and strategic online and offline sales approaches; • Organized in-store events and implemented creative strategies for CRM engagement; • Maintaining and developing client relationships through an individual approach, leveraging also on CRM and digital tools, SAP; • Welcoming and serving the customer providing an excellent in-store experience at all times

• Managed textile & print R&D for Hermès, Louis Vuitton, Dior, Longchamp, Chanel, Chloé;
 • Coordinated quality check and control, non-stop collaboration internal vs external; • Launched and followed trim developments from designers, PD & merchandising team;
 • Mastered dyeing, galvanisation, screen print, transfer pattern print, confectioning check up, plus prepared pieces for the runway shows. • Developed new business relationship with Courreges and Longchamp by making R&D.

• Interaction with clients; • Client analysis, assisting in the process of choosing the right item according to the personal taste of the client and the perfect fit; • Restocking of the warehouse; • Participating in layout and and styling of the boutique;

• Working with high-end fashion brands, as Versace, Salvatore Ferragamo, OTB Group, Off White, Zuhair Murad, Elie Saab, Victor & Rolf, Oscar de la Renta, just to name a few; • Market analysis, brand scouting, customer profile study, participating in the annual fashion fairs; • Allocation pushes, consolidations and stock transfers following weekly line print reviews; • Connecting with Visual Merchandising, Marketing and Store Operations teams to create affinity and contribution to the business's commercial performance; • Collaborate with Collection merchandising team in developing collection briefs; • Planning and organising meetings with brands; • Buying of the named above brands in Milan, Paris, and other places across the Europe; • Active cooperation with Financial and merchandising department, financial data analysis; • Heading the educational trainings for the sales team at TSUM Moscow and DLT Saint Petersburg; • Working with Wedding by Mercury, luxury bridal store - providing staff with any information needed for operating effectively and performing well in order to boost the sales

• Consulting within the methodology department, preparation of new budgeting system in collaboration with SAP; • Cultivated strong and lasting relationships with clients through effective communication and delivering high-quality consulting services. • Actively contributed to process optimization initiatives, identifying areas for improvement and implementing efficient solutions; • Preparation of business presentations, participation in meetings with customers; • Collaborated closely with cross-functional teams, both internal and external, to ensure the successful implementation and integration of projects; • Provided strategic consulting services within the methodology department, contributing to the enhancement of existing processes and methodologies; • Played a key role in preparing and implementing a new budgeting system, optimizing financial processes for clients; • Facilitated effective communication channels to align project goals with client expectations

• Developed and maintained relationships with local media outlets, art publications, and influencers. • Assisted in drafting and distributing press releases to promote gallery exhibitions, events, and artist features. • Support the planning and execution of gallery openings, exhibitions, and special events. • Contribute to the creation of compelling content for newsletters, blogs, and the gallery website.