I'm a seasoned retail professional with extensive experience in creative direction and marketing for top brands like Harrods, Saks Fifth Avenue, and Hudson's Bay Company. I excel in delivering impactful visual merchandising and customer experiences that drive sales and enhance brand identity.
A freelance creative whose portfolio covers retail / leisure / customer experience fields. Please visit my Linkedin profile or www.mrmarkbriggs.com to view my recent work.
A marketing agency specializing in brand partnerships and delivering unique customer experiences. Working on a range of projects including: • Fifth Avenue Associations Holidays campaign. Design & installation of impactful Christmas windows for vacant stores on Fifth Avenue to encourage the holiday spirit for consumers. • New York Botanical Gardens' – GLOW Holiday concept and experience, transforming the gardens into a destination for consumers to visit after nightfall.
• Responsible for the vision and delivery of all creative output for the HBC family [including: Saks, Saks off 5th, Lord & Taylor, and Hudson Bay Canada]. • Forged the creative vision and worked with each brands marketing teams to deliver the executions, through carefully formulated marketing strategies and activation calendars. • Continuously communicated the company visions and values to inspire and energise the teams. • Provided insights and implemented changes in response to consumer and competitor analysis.
• Redefined the brand identity. Delivered highly integrated campaigns adding theatre and experience to the brand. PROFESSIONAL EXPERIENCE CONTINUED • 'Glam Gardens' – initiated a ground breaking campaign monetizing window space with iconic brands such as Chanel & Christian Dior. Working under one creative theme, brands invested to be showcased in Saks Fifth Avenue windows. Generating media sales revenues of $2.5m+. • Partner Programs – initiated & negotiated significant sponsorship from Mastercard & Disney for major branded events over Holiday seasons. Gained licensing rights for exclusive products driving retail sales with unique product offerings.
• Tasked to restructure the creative department, with a focus on delivering quality, superlative visual retail experiences. • Devised the entire Store Image vision, managing a series of teams for ultimate delivery: Visual Merchandising, Creative, Publishing and Marketing & PR. • Formed a strategic and commercial marketing calendar, the framework for all the store image activity, with invigorating campaigns funded by partner brands. • Initiated the 'World of Chanel' – a store first; whereby the entire Brompton Road storefront was accommodated by one brand, resulting in revenue increase of £1 .8m p/w. Generated global PR coverage of £1 0m. • Developed lucrative partnership strategies e.g. Swarovski to create the concept: 'A Crystal Christmas at Harrods' reported in the press as 'The best Christmas windows in the world'.
• Responsible for the delivery of all Harrods creative collateral ensuring consistency and seamless integration across all teams to support business objectives. • Governed creative budgets according to business targets and strategies and provided guided budget priorities and cost savings. • Devised restructure that brought specialist skills such as Packaging and Publishing in-house.
• Overhauled existing department of 80 people. • Reorganised the budget with a strong focus on return on investment. Reduced expenditure and increased sales.