MARKETING AND DIGITAL DIRECTOR - CLIENT & OMNICHANNEL TRANSFORMATION #RETAIL #ECOMMERCE Passionate about the client & the product, I am aiming for a new challenge in a business-oriented company, with transformation stakes,
Develop Affairs & Leisure tourism for Rennes Metropole
Turnover 2019 : 621M€ - 8M° Clients -Reporting to the CEO - 45-50 people - Omnichannel transformation context 4 departments : CRM & Data Business Intelligence (2014) - Trade Marketing (2017) - Operational Marketing Products (2019) Contribute to the market strategy : diagnosis - 3Years Plan- Turnover Forecasts Manage the 360 marketing plan for Retail & Ecommerce (Themes, Assortment, Pricing & commercial policy)- Investments 60 M€ - Define & Implement CRM Retail & ecommerce plan, international master Define & Implement Retail marketing plan (permanent and animation merchandising) Contribute to the product development of the brand Lead the commercial policy transformation (gifts & promotions) Lead omnichannel projects : Data, New loyalty program, Salesforce campaign management tool , Convergence of Retail & ecommerce marketing plans Development of the market share and brand expertise image Many prizes won for the brand in France (Retail, E-commerce, Customer Relationship)
45 people - Responsability of the Mail Order business P/L Manage revenu decline and maintain profitability Implement a new marketing plan, adapted to a senior customer target Implement a new Franco-German organization Over-performing Results - Managerial Success
20 - 30 people . : In a very promotional brand,the stake of these 2 jobs was to create 2 new international departments, one for Mail Order Organization (2004-2007) and the other one for Retail (2007-2009), in order to : Develop communication toolboxes & insure their international deployment Lead the transformation of the store's commercial animation areas (new concept in 2008) Evolution within Mail Order Department
Develop the loyalty of customers (4millions of Clients)
Develop the loyalty of new customers & develop the retention plan for inactive clients
Operational Marketing : Managing 4 mail order campaigns and the following activities activities: business performance analysis, offer , communication flow (from brief to printing) , logistic , customer satisfaction