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Dominique Rollins

Brand and client experience consultant
About

Experienced Personal Shopping Manager and a stylist with a demonstrated history of working in the apparel and fashion industry. Skilled in Trend Analysis, Luxury Goods, E-commerce, Retail client experience strategy, and Event Management. Manage a team of up to 30 personal shoppers, assistants and interns. Using cut data to influence selling strategy. Strong arts and design professional with a Bachelor’s Degree focused in Psychology from University of Roehampton.

Previous Brands
THE YES
BRWN_PAPR
Brwn Papr Styling
Threads Styling Ltd.
Farfetch
NET-A-PORTER.COM
TOPSHOP TOPMAN
Work Experience
Stylist Consultant
Jan ‘20 - Jan ‘22
THE YES

Providing expert advice and support on Style and Customer experience with The Yes development team

Owner
Jan ‘19 - Now
BRWN_PAPR

BRWN_PAPR aims to support fashion brands and service led companies with B2B and B2C opportunities. - Business strategy - New business development - Client experience / relations - Acquisition and Retention - Project management - Wholesale - VIP / STYLING - Trunk show and sales support - Social media management - Recruitment and training

Personal Shopping Manager
Jan ‘17 - Nov ‘18
Threads Styling Ltd.

- Managing a team of Personal Shoppers, Assistants and sales interns - Using data to drive performance, set individual and team targets - Particularly focussing on Conversion, retention and AOVs per quarter - Developing chat scripts/ quick responses for frequent incoming enquiries 
 - Coaching and mentoring sales team with a dedicated focus on training and development of all levels
 - Driving year on year increases in team sales and customer acquisition numbers in line with business plan, - Motivating the teams to achieve this through positive leadership and a heavily data driven approach. - Continually seek to personalise the individual experience of customers shopping through the team. - Devising and developing new and interesting ways to engage clients on chat based platforms - Entertaining and overseeing Client appointments - Organising and leading shopping trips globally to support clients needs of accessing the newest and most interesting luxury product

Senior Private Client Executive
Jan ‘15 - Jan ‘17
Farfetch

- Managing a high net-worth client base specifically looking after the middle east and African regions. - Curating editorialised product content - driving interest and sales - Managing special and pre-order sales - Strategic planning for retention and acquisition in given regions - Created and accomplished a new Private Client event format focussing on emerging cities to engage new clients and drive sales (pre-order mainly) - Collaborating with several departments creating the Private Client App - Working directly with boutique partners and brands to improve product offering for our Private Client members - One to one styling appointments/ Wardrobe management - Forging relationships and working closely with key luxury concierge and personal shoppers to expand client base - Travelling to key regions to represent Farfetch Private Client, maintain relationships with existing members and to explore from a competitive angle and facilitate Private Client events

Personal Shopper
Dec ‘10 - Jan ‘15
NET-A-PORTER.COM

Currently I provide a luxury personal shopping service for high net worth individuals.

Owner
Oct ‘09 - Now
Brwn Papr Styling

Working directly with high profile and HNW individuals in the entertainment industry for promotional press tours and red carpet events

Style Advisor (Personal Shopper)
Oct ‘08 - Dec ‘10
TOPSHOP TOPMAN

Languages
English - Native
Recommendations
Alys McMahon
Worked in the same group - Commercial director , Threads Styling Ltd.
Jan 2017 - Nov 2018

Dominique is trust worthy, reliable and a team player. Her energy is captivating and she understands fashion, trends, styling and customer service to a very high standard. Dominique is personable and easy to get along with and is a pleasure to work alongside. She would be an asset to any organisation.

Education & Training
University of Roehampton
‘04 - ‘07
Bachelor’s Degree
London, UK