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Kerry O'Neil

Global CRM and Loyalty Strategist
About

Accomplished CRM leader with 15+ years of expertise in crafting data-centric strategies that redefine consumer experiences. Proficient in formulating best-in-class lifecycle communication plans optimizing the consumer journey. Proven success steering large-scale loyalty programs from conception, through implementation, and ongoing management, elevating brand engagement. A skilled bridge between analytical, technical, and marketing realms, ensuring seamless alignment with overarching company objectives and vision.

Previous Brands
Columbia Sportswear Company
eBay Enterprise Marketing Solutions (formerly e-Dialog)
Harte-Hanks, Inc.
MullenLowe U.S.
PUMA Group
Stop & Shop
The Rockport Company
Work Experience
Retention Marketing & Loyalty
Oct ‘22 - Now
Columbia Sportswear Company

Senior Manager, CRM & Loyalty Strategy
Jul ‘19 - Oct ‘22
Stop & Shop

Manager, Ecomm Email & CRM
Mar ‘18 - Jul ‘19
The Rockport Company

Manager, CRM
Nov ‘15 - Mar ‘17
MullenLowe U.S.

Accounts include: PepsiCo, Youfit, Ulta

Ecommerce Marketing Manager
May ‘15 - Nov ‘15
PUMA Group

Account Manager - Retail
Jun ‘11 - May ‘14
eBay Enterprise Marketing Solutions (formerly e-Dialog)

Digital Marketing Solutions, CRM Optimization Accounts include: Rue La La, Club Monaco

Account Manager - Retail
Jul ‘08 - Jun ‘11
Harte-Hanks, Inc.

Database Marketing, CRM, Loyalty Program Implementation Accounts include: The Jones Group (Jones New York, Nine West, Brian Atwood),Shopko, Toys R Us

Languages
English - Native
Education & Training
University of Massachusetts Dartmouth
Marketing
Boston, MA, USA