With extensive experience in leading global footwear brands, I bring strong commercial awareness and a passion for fashion. Adept at managing teams and driving product success, I'm committed to delivering impactful retail experiences and fostering customer satisfaction.
• Managed the Design, Product Development and Product Management teams (total of 10 people, 8 based in US and 2 based in Asia) to bring to life two successful footwear collections, one American and one International, from design briefng to product presentations to the commercial teams worldwide, following and supporting the company brand strategies.
• Promoted to Global Product Director to manage the new Global Product Hub in EMEA, reporting to VP Product in USA and managing a team of 4 Product Managers, with the goal to reset the Casual Product strategy for the Women's Footwear collection. • Key interface between the Global Product team and the Global Commercial and Marketing enterprise, developing collections briefng strategies for execution by Design, Development, Merchandising and Sales. • Created and communicated a vision for the category, analysing marketplace, consumer and price positioning needs. • Built strong relationships throughout the organization to ensure success. Maximised cross-functional working relationships to ensure the most impactful and successful initiatives were well communicated.
• Implemented product strategies for the collection working with all departments to successfully launch of lines. • Developed the business through market best practises, competitors, price analysis and local needs in alliance with regional Sales team for both Wholesale and Retail channels. • Enhanced category proftability by aligning merchandising plans with Supply and Finance strategies.
• Implemented channel selection, marketing and sales development for European brands in South Africa. • Managed relationships between the European fashion companies and the local clients. • Coordinated marketing, PR initiatives and fashion shows participation in Cape Town.