With over 10 years of experience in various B2B industries, I can identify all the company’s audiences to develop communications aligned with the brand's values and objectives while meeting the expectations and needs of its various stakeholders. I take part in the company's strategy to develop and define the brand's image creatively and distinctively. I can easily identify patterns and new trends, which enables me to continually improve KPIs on different communications platforms.
• Strategic thinking, definition of communication plans and team management. • Brand development, definition of visual and editorial guidelines. Management of external agencies. • Creation and management of various communication media and editorial calendar for social media. • Launch of a newsletter and management of e-mailing campaigns, with an average open rate of 53%. • Strategic design of the event plan and organization of international events, such as a 2BS seminar in Argentina for over 200 participants. • Budget definition and management.
Marketing & Communications activities for TRIGO WEMEA (Western Europe, Middle East & Africa). • Content production for the company's social media, with a LinkedIn, resulting in a gain of +8k followers in 1 year. • Content production for the company's website, SEO optimized. • Production of Internal and External Newsletters. • Development of global internal activities to boost employee engagement, such as the International Women's Day quiz, End of the year contest, and Euro 2020 betting competition. • Production of Sales Marketing material, such as email marketing, flyers and services presentations, in alignment with Sales priorities. • Follow up and analyzation of project metrics and obtained results.
• Developed and delivered the internal communications plan for Nexans’ sites in Brazil. • Developed and delivered a plan to establish Nexans Brasil Managers brand ambassadors on online platforms. • 360º Communications. • Developed the new local newsletter, redesigning the material into a printed and online version. Content production and its distribution to over 500 employees were also under my responsibility. • Organized internal events in two different sites, with the most different speakers - from Nexans Managers to international customers. • Team management. • Coordinated budget, managed providers and negotiated costs of services and products.
Rich experience in Employee Engagement Communication in the company's headquarters. Working cross-functionally with relevant partners, I have a proven rigor in project management, including project implementation, follow-up and reporting. To grant the Company's consistency of message worldwide, I worked in a big synergy and collaboration with local communicators to ensure the communications activities' deployment. • Developed and delivered communications plans for the Group’s transversal programs (5 programs leveraged in 1.5 years). • Mastered agency relationships to produce a Communication campaign, including its role out in the HQ (the first news's rating was 1.600 views, being above the average). • Managed the project “Portraits of the Employees”, a series of news, online on a regular, weekly basis (in 1 year, 47 employees from all the 5 regions were part of this project). • Responsible for the Nexans weekly newsletter issuance, communicating core people & business activities to an average of 10k connected employees.
International experience in Nexans Paris leveraged by AIESEC.
Experience in Marketing Communications, thinking and deploying Inbound Marketing, Events Management, SEO. • Developed online campaigns in alignment with the business priorities, considering customers’ needs: email marketing, website advertising, and LinkedIn posts were some of the tools used. • Participated in the organization and production of national and international fairs such as Rio Oil & Gas 2016 and ConaEnd. • Managed sponsorship to relevant business magazines and events. • Organized in-house events for exchanges between sales teams & customers.
• Responsible for the corporate communication channels, reaching all the employees, on every ship or site. The bi-monthly Corporate magazine proofreading and the production of the monthly newsletter, available on fixed boards, were under my responsibility. • Supported the company’s presence on Rio Oil & Gas 2014.
• Organized institutional events and produced everything related to the Universities’ ceremonials universe. • Recruited and managed volunteers, just as controlled part of the budget in the organization of the 11th World Media Economics & Management Conference.
• Managed the laboratory’s social media (mainly Facebook), including content searching, production, planning and follow-up. • Supervised the launch of a new site, being responsible for some of the content's production, and the new pages' follow-up. • Conducted partnerships between NGOs and stakeholders.