Passionate about brand content and communication strategies, with international experience in IT, Publishing, Hospitality, Cosmetics and Fashion. Professional background: ◆ Communication Manager - SCC France ◆ Client Manager - Maison Moderne ◆ Marketing, Communication & PR Manager - Sofitel Luxembourg Europe ◆ International PR Assistant - Christian Dior Couture ◆ PR and Communication Assistant for Clinique and Smashbox - The Estée Lauder Companies ◆ PR Assistant - ONLYLYON ◆ Purchasing Assistant - L'Oréal Middle East Skills: ◆ Communication & PR ◆ Brand content ◆ Strategic Marketing ◆ Social media ◆ Foreign languages: french (mother tongue), english (bilingual), spanish (comfortable level), arabic (basics)
In charge of: - defining the global communication strategy for Adriver Group (Adriver France, Adriver UK, Adriver Italia). - defining the POE strategy - defining the company's media, editorial and visual strategy - defining and validating the implementation of the communication plan (both internal and external) - managing the digital strategy (newsletter and social media) - ensuring the consistency of t he company's image across all communication and media channels - defining budgets and KPIs
◆ Develop both internal and external communication strategy ◆ Offer communication highlights in top media ◆ Define communication plan and calendar while guaranteeing an overall consistency ◆ Design and / or manage the production of communication tools for both print and digital use ◆ Organise and develop internal and VIP events hand in hand with the Marketing team ◆ Boost company's external visibility during global events ◆ Mobilize company's stakeholders on subjects aimed at promoting SCC France ◆ Manage and optimize allocated budgets ◆ Mesure and monitor the effectiveness of communication plan ◆ Management of a team of 5 communication coordinators
◆ Accompany and support clients in the definition of their content marketing strategy and ensure their storytelling is effective and reaches the right audience ◆ Develop a full brand content strategy for clients and ensure effectiveness and impact of their story ◆ Understand the needs and challenges of a client base in order to accompany them in their multi-channels content marketing projects (print, web, mobile, video and live) ◆ In charge of the production of hex Magazine (Nordstad's magazine) ◆ Plan, develop and execute marketing and sales programs ◆ Create/analyze digital dashboards, track, optimize and report on KPIs ◆ Ensure the link between the client, its objectives and demands, and the analytical, strategic and production skills of the Agency ◆ Ensure the project follow-up while respecting timing and budgets ◆ Ensure the administrative and numerical follow-up regarding a client base ◆ Ensure the commercial relation with clients in order to optimise Maison Moderne's presence
◆ In charge of the Marketing and Communication department ◆ In charge of the Social media Strategy and the elaboration of all internal and external communication content (Room Service, Bar and restaurants menus, flyers / invitation for events, visuals for media campaigns ) ◆ Implement/optimize B2C and B2B lead generation campaigns ◆ Assist in developing and implementing effective SEO campaigns and content optimization initiatives ◆ Coordinating email campaigns: managing an email marketing calendar, creating emails, editing copy and deploying campaigns ◆ Content creation : advertising, website, webinars, newsletters, user guide ◆ Finding new ideas and projects to increase the notoriety of the Sofitel Luxembourg Europe (through events, partnerships or print and online presence) ◆ Negociating with different medias to increase the presence of Sofitel Luxembourg Europe ◆ Main contact for journalists ◆ Prepare analytic reports & make data-driven recommendations on KPIs ◆ Reporting directly to the General Manager ◆ Part of the Executive Committee