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Angie le

Sales Executive Specialist
About

Experienced in luxury customer service and sales, I excel in personalised communication and upselling. Skilled at adapting to fast-paced retail settings, enhancing customer satisfaction and revenue while ensuring exceptional guest experiences through teamwork and high-level service.

Previous Brands
Maldron Hotels & Partners
Sky Bar and Restaurant NEC
SVUK Non-profit Organisation
Cha La Healthy Vegan Restaurant
Time Universal Digital Marketing Agency
JW Marriott Hanoi
Tunia Healthy Food
Work Experience
Guest Experience Associate
Jun ‘24 - Now
Maldron Hotels & Partners

Utilised strong communication and interpersonal skills in fast-paced environment to handle approximately 100 guest inquiries daily, ensuring positive feedback. Resolved 20+ guest complaints, significantly enhancing customer satisfaction and brand reputation. Provided high-level service and upselling techniques, resulting in a 20% increase in revenue from the restaurant and bar.

Restaurant Team Member
Dec ‘23 - Apr ‘24
Sky Bar and Restaurant NEC

Thrived in fast-paced environments, consistently delivering high-quality service under pressure while maintaining a calm and efficient demeanour, contributed to achieving a 15% increase in customer satisfaction scores Coordinated with colleagues to maintain smooth operations, creating a positive workspace for a team of 10. Executed cash handling with 100% accuracy, managing transactions and ensuring financial integrity.

Social Media Marketing Specialist
Sep ‘23 - Now
SVUK Non-profit Organisation

Managed the organisation and execution of four large-scale events throughout the year, focusing on maximising engagement and reach among young audiences, resulting in an organic reach of over 160,000. Enhanced diplomatic and corporate relations impacting over 13 key partnerships, contributed in generating over £15,000 sponsorships. Developed communication plan throughout the year, attracting over 300 attendees per event.

Founder
Oct ‘22 - Now
Cha La Healthy Vegan Restaurant

Established a sustainable brand by aligning business processes and products with societal values, ensuring consistent brand integrity and quality, resulting in a 25% annual increase in customer loyalty. Achieved a 10% annual growth in profit through cost-effective operational strategies. Researched updated of industry news, trends, and competitor activities to adapt marketing strategies and share relevant insights with the team for informed decision-making. Empowered a team to achieve standard compliance through effective leadership and targeted training. Sustained 100% operational continuity, managing daily updates across PMS, HRM, and CRM systems remotely.

Content Creator Intern
Jun ‘22 - Aug ‘22
Time Universal Digital Marketing Agency

Received project briefs from the account team to conduct comprehensive market research and analyse company profiles. Collaborated with the content team to develop strategic campaign proposals for major Vietnamese companies, including Hospital Français de Hanoi (HFH), Vinhomes Grand Park The Beverly Real Estate, Vieclam24H, and the IMMERGERS platform, resulting in 100% successful campaign pitches within the real estate, tech start-up, and healthcare sectors.

Executive Lounge & Sales Intern
Mar ‘22 - Mar ‘23
JW Marriott Hanoi

Implemented personalised communication strategies, leading to a 15% increase in extended guest stays through effective upselling techniques. Maintained the lounge's visual merchandising and product display at the highest standard. Delivered exceptional customer service to high-class guests in the Executive Lounge, resulting in a 5% increase in positive guest feedback scores and a 10% rise in customer retention. WORK EXPERIENCE

Freelance Digital Marketing
Mar ‘22 - Mar ‘23
Tunia Healthy Food

Introduced a customer feedback loop through post-purchase surveys, leading to actionable insights that improved the e-retail service process and increased overall customer satisfaction by 20%. Implemented a personalised email marketing campaign that achieved a 25% increase in e-retail revenue. Developed a one-year social marketing strategy for TikTok, Facebook, and Instagram, achieving 11K followers and reaching 50K accounts within three months. Expanded brand recognition by 25% through strategic collaborations with Key Opinion Leaders (KOLs).

Retail Experience
Retail Category
Luxury
Premium
High-end luxury
Other
High street
Work Environment
Department store
Boutique
Shopping centre
Flagship store
High street store
Pop-Up
Product Category
Womenswear
Accessories
Leather goods
Beauty & Fragrances
Responsibilities
Greeting
CRM
Client Help
Complaint handling
Aftercare
Storytelling
Styling
Client Advising
Upselling
Transactions
Cash register
Packaging
Returns & Exchanges
Online orders fulfilment
Product setup
Product labelling
Inventory control
Delivery processing
Order preparation
Store Maintenance
Stock control
Health & safety
Stockroom management
Open/closing store
Languages
Vietnamese - Native
English - Fluent
Education & Training
University College Birmingham
‘23 - ‘24
INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT BA Top-up
VinUniversity
‘20 - ‘23
Bachelor of Science