Alena Eliseeva

• Under the guidance of fashion school, development of a style expertise strategy for employees aligned with the boutique's objectives and "One boutique one story" concept. • Daily support of the team, providing inspiration and guidance to enhance style skills and create a dynamic and motivating working environment. • Implementation of workshops based on personal fitting expertise to develop awareness of proportions, textures, fabrics, and cuts. • Suggestions for identifying a unique descriptive language that reflects the essence of Chanel's allure. • Supporting client appointments and boutique events. • Active participation in 4-hand sales to facilitate the sales process by focusing on style and allure, and developing the ultimate client experience, HEP promotion and high-performing sales. • Promoting the Allure of the collection to the boutique team. • The key partner responsible for introducing the stylist's point of view to collection launches and strategic product launches.

Managing the boutique operations from its opening. • Ensured stability and success of the boutique over the period of ten years. • Demonstrated strong leadership skills by maintaining a high level of productivity and motivation of the creative team, who permanently remained dedicated to their work. • Successfully developed and expanded the client base in a challenging location, taking initiative in marketing activities aligned with the Moscow HQ. • Achieved revenue targets by prioritizing exceptional customer experience. • Successful sales of HEP FW&J Haute Couture.

• Successfully recruited and integrated a highly qualified Pastry Chef, whose expertise was crucial for the growth and development of the pastry chain in STPB , MOW and Paris 148 rue Saint Honore.

• Concluded the initial direct contracts and organized deliveries for international fashion houses. • Ensured effective visual merchandising management in the corners of shopping malls.

• Responsible for the launch of Balenciaga boutique, including supervision of construction and design work, recruiting and hiring staff, and managing a Final Destination concept store.

• Responsible for welcoming and organizing the travel experience for over 5000 tourists per season in Russia and the Baltic countries. • The implementation of innovative strategy of direct contracts with partners including museums, theatres, hotels, airlines, and river freight companies, allowed the company to optimise costs and increase revenue. • Participating in adoption of card payments for excursion services, providing a convenient and modern experience for customers.