Driven by a fervent interest in fashion retail, my experience spans TikTok live management at GT FASHION UK, enhancing customer engagement and sales. Proficient in market analysis and event planning, I excel in dynamic retail settings, bringing a keen eye for trends and adaptable skills to every role.
• KOL Project Collaboration: Independently managed Trip.com's overseas project selection for KOL's. budget allocation, agency promotion, contract signing, and subsequent financial payment-related matters. Handled over 50 KOLs for entire content/single content/collaborative creation, advanced progress on 4 partnership projects, with total content views exceeding one million. • Competitive Research: Monthly responsible for social media research tasks for 200 competitors in four countries. Independently conducted research reports on IG/TT hot topics, with over 90% of relevant insights highlighted by the team leader. • Overseas Social Media Operations: Independently planned script content matching with in-house products, edited and produced over 60 travel-related short videos on three IG and FB accounts. Independently introduced new formats for Southeast Asian travel with single video natural traffic exceeding 120,000 in a week, the highest weekly clicks, and designated by the department as fixed output content.
• Social Media Operations: Established and operated accounts on Xiaohongshu, Instagram, and TikTok, conducted hot topic prediction analysis, and researched similar high-quality accounts. • Event Planning: Planned and executed regular online and offline promotional activities with dozens of food outlets based on company business development needs and brand promotion strategies, with a cumulative exposure of over 1 million during events.
• Live Room Maintenance: Developed live operation strategies, planned live events; assisted in establishing and implementing deployment plans, achieving revenue growth. • Market Analysis: Monitored and analysed market and competitor dynamics, researched core user needs, and continuously iterated live programs to optimise content and ensure continuous growth in live room traffic and sales.
• Client Acquisition: Conducted global student apartment industry market research, analysed competitors' strengths and weaknesses, conducted customer surveys through questionnaires to identify pain points. • Media Exposure: Wrote competitive analysis reports and effectively assisted in sales conversion; assisted in creative marketing proposals based on media resource characteristics and brand exposure needs. • Event Planning: Planned marketing and promotional activities for 12 apartments, achieving brand exposure of over 60,000, with a conversion rate of 98%; assisted in expanding industry channel resources and brand image upgrade.
• Planning and Promotion: Conducted in-depth user surveys through questionnaires, adjusted script writing, shooting, video release, and content review accordingly, adjusted promotion intensity based on market industry dynamics combined with platform data analysis. • Talent Resource Management: Searched for and screened high-quality KOL's and KOCs according to brand promotion needs, facilitated cooperation and cultivation; responsible for short video cooperation with platform, including KOL/KOC management, account selection, content creation, data review, etc.