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Mohamed Raia

Director of Merchandising and Buying Omnichannel
About

MBA-level educated, having a progressive and extensive experience in B2B and B2C business with focus on sales, merchandising, buying and planning for luxury and premium brands worldwide. Innovative and communicative leader continuously updated. Enthusiastic, customer thinking, resilient, adaptable and flexible achiever with keen attention to details. Independent and results oriented with a clear determination to succeed. Desires a high-level position in a professional corporate environment.

Previous Brands
bally shoe factory
Bottega Veneta
Joseph Ribkoff
Philipp Plein International
Retail Merchandising & Buying Manager
Work Experience
Director of merchandising and buying Omnichannel
Jan ‘21 - Now
Philipp Plein International

Product Merchandising & Planning Director
Jan ‘19 - Dec ‘20
Joseph Ribkoff

• Lead and define all aspects of product merchandising and planning processes, line plan, pricing, forecasting sales, product development, global merchandising seasonal guidance, must buy, etc. • Plan, develop merchandising strategies that balance customer’s expectations and company objectives. • Collection Development; Collaboration with design and product office in order to ensure compliance with the structure of the collection in terms of contents and price ranges.

Head of Merchandising & Buying - EMEA
Jan ‘15 - Dec ‘18
bally shoe factory

Retail merchandising Manager
Jan ‘04 - Dec ‘14
Bottega Veneta

Retail Merchandising & Buying Manager
‘ -
Retail Merchandising & Buying Manager

Languages
English - Native
Arabic - Native
Italian - Native
Education & Training
Università Cattolica del Sacro Cuore
‘17 - ‘19
Executive MBA
Business administration
IED Milan
‘11 - ‘12
Master of Retail management
Lugano, Svizzera