Experienced sales manager with affinity for luxury clientele and luxury customer goods. Expertise in efficiently managing retail teams and exceeding sales targets, having worked for prominent luxury retailers in Milan and London. Culturally knowledgeable and capable of professionally communicating in English, Italian, Spanish and German.
• Reporting to Head of Operations and working with senior management team to translate sales strategy and objectives into a clear and deliverable plan • Managing a team of 50+ employees and responsible for hiring, mentoring and training 4 Floor Managers and 4 Assistant Managers • In charge of online activity in relation to traffic acquisition, sales and conversion • Negotiating partnership agreements with new suppliers
• Reported to Head of Retail, managing a team of 40+ employees spanning 3 Floor Managers, 12 Concession Managers and 2 Supervisors, as well as daily collaboration with buyers and merchandisers • Outperformed pre-pandemic sales targets by 15% • Arranged personalised experiences for top tier clients including international royal family members • Helped develop and implement a Mystery Shopping program, resulting in a 40% increase in customer satisfaction • Development of weekly and monthly reports on sales figures and KPI’s for Executive audiences • Collaboration with Marketing team on in-store campaigns and events, such as Stephen Webster, Kiki Mcdonough, Launer, Roja Parfums and Xerjoff, as well as brand representation at partnership events, including the Fragrance Foundation Awards • Oversaw CRM activities and increased open rate of email newsletter by 60% • Motivated, coached and developed coworkers, helping the company identify future managers
• Team management of 20+ employees including organising payroll, rotas and holidays • Acting as main point of contact for VIP customers • Setting team targets in alignment with business objectives • Continuous insurance of compliance with health and safety legislation • Met and exceeded annual sales targets by 20% on average between 2017-2021
• Management of professional activities for all sales associates in Perfumery, Beauty, Fashion & Fine Jewellery • Training and mentoring of new team members • Managing customer enquiries concerning goods and services
• Multi-site management of 3 boutiques featuring luxury fragrance brands such as Van Cleef & Arpels, Boadicea the Victorious, TFK and Histoires de Parfums
• Event manager at Milan Fashion Week runway shows and private events for luxury brands such as Prada, Gucci, Fendi, Dolce & Gabbana, Bottega Veneta and Swarovskilce & Gabbana, and Swarovski.
Multi-site management of 6 boutiques and accounts featuring luxury consumer goods from brands such as Diptyque, Penhaligon’s, Byredo, L’Artisan Parfumeur, Miller Harris and Aēsop • Company representation in some of the world’s leading fragrance trade fairs, such as Pitti Fragranze
• Supported opening the first Diptyque boutique in Milan
Managed sales for brands such as Ralph Lauren, Stone Island and Diesel.