Dweet
Dweet

Sin Wei

International Sales Executive
About

5+ years in the coordination of technical and creative teams in B2B and B2C service delivery roles, most recently as supervisor of an 80-technician technical team for Apple, and formerly as production coordinator of a team of creatives with an animations house serving corporate clients including Microsoft, HBO and Apple News Daily. Brings additional 'people' settings experience from contract roles as trainee recruitment consultant with Robert Walters and sales support executive for a digital start-up. Now completing an MBA in the UK and seeking a next-step role within a 'people' / talent management setting. Fluent Mandarin & English. Able to work without sponsorship in the UK for 2 years under post-study work visa.

Previous Brands
Alpadia Language School (Kaplan)
Apple Retail
Bravo Ideas Digital Corporation
Next Animation Studio
ロバートウォルターズ Robert Walters
Work Experience
International Student Advisor Summer Intern
Jul ‘23 - Aug ‘23
Alpadia Language School (Kaplan)

• Assisted International students from various countries in navigating the process of adapting to life in the UK and the nuances of the English Language, achieved a 98% satisfaction rate from clients, reflecting exceptional guidance and support. • Supported students in their academic and cultural adjustment, offered 1on1 counselling sessions addressing individual queries. • Played a pivotal role in creating an inclusive and welcoming environment, promoting interaction among students from diverse backgrounds, proficient in understanding diverse cultural norms.

Team Supervisor, Genius Admin / Technical Support
Apr ‘19 - Aug ‘22
Apple Retail

Team Supervisor, Genius Admin / Technical Support
Apr ‘19 - Aug ‘22
Apple Retail

Landed my then dream role combining my enjoyment of people coordination with my great interest in the Apple approach. • Oversaw/supervised (as one of four shift coordinators) the technical repair operation of a team of 80 'Genius bar' technicians in Apple's flagship Taiwan store, from store launch. • Managed and constantly monitored a volume of ca. 200 bookings/day (with an average 5% no-show rate) including 'overflow' (walk-ins) to strict customer service standards, thresholds and deadlines – a customer 'net promoter score' satisfaction target of >75%, 60 mins iphone repair time and a 5-minute customer wait time. • Ensured smooth operation across the four key elements – customers, team, stock and schedules – responding with workarounds to any on-the-day issues to maintain standards. • Delivered 3 x New Product Introduction (new model release) events – adjusting tranches of bookings and in-store customer flow to accommodate the surge in volumes while still ensuring a to-standard repair service. • Co-created and personally delivered training for new store recruits (batches of 20 x 3 times/year) that delivered more consistency of knowledge on the shop floor, and provided informal 'soft' skills coaching and support to technicians and formal feedback via their direct line.

Recruitment Consultant
Jan ‘19 - Apr ‘19
ロバートウォルターズ Robert Walters

Recruitment Consultant
Jan ‘19 - Apr ‘19
ロバートウォルターズ Robert Walters

Took this contract on return from my volunteering gap to gain more exposure to a people role in a different setting. • Engaged in the full end-to-end recruitment process – from lead sourcing and cold calling to client meetings, candidate sourcing, preliminary interviewing and negotiation for roles in Supply Chain, Logistics and Procurement for clients in Food & Beverage, Retail, FMCG, Electronics and Manufacturing. • Co-organised a careers training event, briefing candidates on recruitment skills including interviewing, differentiation. • Met all recruitment targets from week 2 on – including 30 candidate calls/day, 5 x CVs/role/client/day x 5 clients and 10 qualifying new business leads per week, maintaining regular, positive contact and information flow.

Production Coordinator
Mar ‘17 - May ‘18
Next Animation Studio

Production Coordinator
Mar ‘17 - May ‘18
Next Animation Studio

Based in the US, Next provides animation videos for corporate clients – from passenger safety videos for airlines to famous vlogs on current affairs in Asia for online news sites. My main role was one of coordination between clients and creatives. • Facilitated production of 5-6 client jobs/day as key intermediary between clients and creatives – taking requirements from journalists plus corporate marketing teams and briefing, schedule planning and negotiating with creatives (animators, copywriters, story boarders, and pre-and post-production), including some offshore, and managing the iterative process until approvals, to tight deadlines. • Engaged with, advised and developed several campaigns for 5 key clients directly – Microsoft (internal training video), Apple Daily News (current affairs vlogs), EVA Air (passenger familiarization video) HBO and Discovery (animation promotions for both TV and social media to trail both channels' arrival in Taiwan). • Reduced from 120mins to 90 the average animation turnaround for major client's (Apple Daily News) multiple daily animation vlogs by setting up templates and by coaching clients on the level / nature of detail required to improve accuracy of briefings and production speed.

International Sales Executive
Aug ‘16 - Jan ‘17
Bravo Ideas Digital Corporation

Languages
Mandarin - Native
English - Native
Indonesian - Native
Education & Training
University of Surrey
‘22 - ‘23
MBA,
Halmstad University
‘15 - ‘16
year),
Sungkyunkwan University
‘14 - ‘14
Exchange Programme,
Communication College, National Chengchi University
‘11 - ‘16
Bachelor of Arts
London, UK