An accomplished professional with ~12 years of work experience in the field of analytics, consulting and strategy spanning across life sciences and insurance, with more than 5 years in leadership roles at high growth digital first global startups with a strong focus on marketing and product analytics, customer experience and growth strategy.
• Spearheading a global, cross-functional team of 15+ analytics and data professionals, partnering with senior client stakeholders to deliver analytics, multivariate testing, BI and data engineering projects, effectively aligning business strategy with cutting edge analytics solutions • Identified skills gaps and restructured the team to build a high performing analytics CoE, significantly enhancing service offerings for clients and boosting project delivery efficiency by ~20% • Integrated project management tools and time tracking systems, significantly improving task and project monitoring, which provided enhanced visibility to SVPs and CEO, ensuring team billability of over 80% across projects • Working with the client account directors on growth plans for the analytics vertical to increase annual revenues by ~10%
• Led a team of 4 analysts, managing a monthly performance marketing budget of ~ GBP 500,000 across rider and driver cohorts, achieving weekly retention rates of ~80% and reactivation rates of ~15%, resulting in a ~7% increase in rider Lifetime Value (LTV) • Leveraged customer experience and user journey mapping to create the CRM strategy for the UK business, from customer segmentation to target cohorts, across email and in-app notification channels, to drive customer retention • Boosted driver earnings by ~10% through the identification and correction of product related gaps and regular performance benchmarking • Collaborated to develop a customer-centric product strategy roadmap for the UK market by leveraging insights from periodic A/B testing and internal data sources, including customer care data and secondary research
• Drove a ~400% increase in the Net Promoter Score (NPS) within 12 months by establishing an omnichannel voice of the customer framework across the organisation • Implemented AI chat bots within the customer services team, reducing manual handling of customer queries by ~50% • Enhanced new customer retention by ~2% through in-depth analysis of customer shopping lifecycle funnel and collaborating with vertical owners to implement tailored, department-specific insights • Optimized the search recommendations engine, enhancing product discoverability by ~10%, and boosting add-to-cart rates by ~5% • Led a team of 3 analysts in evaluating A/B test outcomes and utilising events-based tracking to prioritise and implement new customer centric product features and enhancements • Working in a highly cross functional role and providing customer focused data backed recommendations to C-suite business executives to embed a customer first approach in every decision-making process
• Led a team of 4 analysts, running analytical projects for the Global and APAC operations • Increased policy conversion by ~2% by leveraging propensity models enabling business teams to target high chance of conversion insurance policies • Achieved a ~10% increase in target insurance policy universe by leveraging third party data and integrating it in the internal CRM processes for business teams
• Led a team of 7 analysts, engaging with a global life sciences client providing strategic and tactical recommendations for their commercial strategy and operations • Worked with ~10 executive level client stakeholders and more than ~30 regional stakeholders across multiple therapeutic areas to track and measure effectiveness of marketing programs • Enhanced team efficiency by ~20% by leveraging process automations and cross team resource utilization • Delivered multiple high value projects spanning across sentiment analysis, RoI and forecasting analyses
Handled projects worth INR 20 million, leading a team of 15 members to devise a holistic Corporate Social Responsibility (CSR) strategy for clients across multiple industries
• Built regression models to support commercial operations and decisions of clients • Involved in sales force restructuring for a global pharmaceutical company, reducing costs by ~8%