Marketing specialist with a passion for crafting exceptional brand experiences. With a deep understanding of the luxury market, I specialize in creating bespoke strategies that captivate discerning audiences and drive brand excellence. With a strong foundation in marketing strategies and a deep appreciation for aesthetics, I bring a fresh perspective to the world of luxury. I stay updated on the latest trends and developments in the industry, continuously seeking opportunities to refine my skills and expand my knowledge. #LuxuryMarketing #BrandElevation #PassionateProfessional
- Development and management of the community management strategy - Management of website development, UI/UX - Creation of marketing content (newsletters, blogs, social media, commercial materials) - Implementation of direct marketing campaigns (photo/video shootings, digital promotions, organization of client gifts, etc.)
- Development and implementation of digital communication strategy - Full management of the organization and participation in the EquipHotel 2022 trade show - Management of the website redesign project, in-depth research on UX/UI
- Management and development of the customer support system via Zendesk - Monitoring of relationships with existing customers and optimization of their experience - Management of the CRM connected to social networks - Creation and update of the customer experience manual - Presentation of reports on sales and customer satisfaction
- Management of the reservation process - Management of communication with customers - Collaboration with partners such as Booking.com, Airbnb, Expedia, Flipkey, VRBO to optimize the distribution of reservations - Supervision of the availability and quality of properties
- Consultation and sale of products adapted to the needs of the customers - Merchandising of mid-range and high-end brands - Inventory audit
- Accompaniment and support of students - Organization and management of conferences - Organization and management of team building activities
- Observation of the sector of activity - Assistance during the buying process of a new company - HR filtration of the new company - Preparation of attestations - Internship report
- Managing outbound calls to Switzerland and France - Identifying customer needs, answering questions and providing solutions/alternatives to issues - Establishing partnerships with insurance brokers
- Analysis of training demands of the City Hall employees and the heads of the department