Meryem Adil

In charge of Global Key Accounts YNAP, Luisaviaroma & GOAT U.S (Ex-wholesale) Accounts P&L> €XXM Reported to E-Commerce Director Managed 1 intern Implemented strong e-commerce yearly plan and strategy for 8 e-doors > Achieved +30% YoY by addressing operational and assortment issues > Lead the product offer strategy for the market and by door. > Pilot the sales and stock allocations according to forecast (All categories) > Managed the O.T.B by door and follow up the spent (sell-in, sell-out) > Sale & Promotions strategy: Identify offer and markdown set up > Managed showroom buying & assortments for Newness and Carry Over > Daily follow-up of KPIs: AWS, WOC, ST% and propose replenishments > Deployed Marketing campaigns driving impactful ROI (Paid and organic) > Monitored logistics closely for shipments and stocks, on a weekly basis > Increased brand exposure and UX, digital content and pricing > Project Management: Follow up of integration projects with Kering I.T > Daily collaboration: Supply Chain, Finance, Buying, Inventory control, Marketing and Kering I.T teams.

Business analysis focused role for worldwide and EMEA reporting to C.R.O > Executed Retail analysis dashboards by door prior to market visits > Analyzed product performance by category and lines to identify best sellers and slow movers and propose strategic actions (WW scope) > EMEA Buying: Monitoring seasonal buys by category versus O.T.B > Monitored the CAPEX budget worldwide in collaboration with Finance and Store Planning teams > Consolidated PPT slides prior to Kering and Regional Business Reviews > Managed schedule and internal events > Daily collaboration: Chief Retail Officer, EMEA Merchandising Chief of staff, Retail Performance, CRM, and E-commerce teams.

- Suivi des livraisons PAP et gestion des fenêtres de livraisons avec les Production Planners en prenant en compte les délais de production. - Estimation des dates de livraisons en fonction des "Received from production", "In Transit" et "Received in Region" (Macros Excel) - Consolidation de stock en région (Analyses de proposition de transferts entre régions) - Contribution à la préparation des réunions de l'Executive committee pendant lesquelles les réassorts sont proposés. - Calcul des réassorts en prenant en compte les délais de livraison, les ratios/taille et l'assortiment, à l'aide de projections de ventes et d'indicateurs clés de performance (saisonnalité, taux d’écoulement, semaines de couverture…). - Participation à la planification et gestion des stocks afin d'assurer une couverture optimale des besoins globaux tout en maintenant un niveau de stock approprié, à l'aide d'indicateurs analytiques (Analyses des ventes, connaissance produit, marketing). - Accompagnement des Merchandise Planners WSHOES et WRTW/MRTW dans le suivi des livraisons pour les lancements des collections ainsi que des réassorts et autres commandes. - Sales/Stock mappings et analyses Ad/Hoc

- Gestion du projet Monoprix Drugstore où 2 de nos marques sont implantées (Bourjois et Rimmel). - Création et design de planogrammes 3 marques avec optimisation de la visibilité de nos produits en magasin (Réseau sélectif et non-sélectif) grâce aux recommandations Marketing et KPI's (Analyses IRI) - Gestion des stocks (PLV et Matériel Merch permanent). - Animation des réunions hebdomadaires avec le Marketing où les assortiments produits (Bourjois, Rimmel et Sally Hansen) sont proposés. - Respect des parts de linéaire en fonction des objectifs Marketing - Suivi d'implantations (Ouvertures, maintenances, bascules...) avec la force commerciale. - Coordination entre les équipes commerciales, fournisseurs et les points de vente - Demande de devis - Impression de visuels, bandes de communication et liste d'ingrédients - Coordination des interventions en points de vente - Veille concurrentielle (Visites terrain, feedback promoteurs ) - Plan stock levels. - Creation of planograms depending on retail space planning and linear setups. - Optimizing the right amount of facing and allocations to best-sellers and new products. (Through Marketing recommandations and market research tools) - Request for quotes - Printing visuals, communication banners and ingredients' lists with our suppliers - Daily follow-up of RIMMEL, BOURJOIS & SALLY HANSEN's implementations throughout 100+ sale points across France. (Selective and non-selective distribution channels) - Daily communication with retail merchandising and marketing tools suppliers, area managers and promoters. - Field visits (Assist promoters, linear and grids' check-ups)

- Budget allocation - Be on hand to support the Event Manager - Maintain and manage event databases, timelines and files. - Checking and establishing set ups - Assist with gathering data during the event - Ensuring visitors are aware of event programming information during the day - Other ad hoc duties when required

- Worked inside the marketing and P.R campaigns for one of the world's biggest brands Ex: Adidas, Nike, Teissere, Bailey's - Experiential campaigns varied from mass sampling to brand immersion, festival engagement, sports sponsorship activation, shopping centre activity, events & exhibitions and on-trade promotions.

- Corporate events work ranged from facilitating business conferences, to supporting press launches and hosting at sports fixtures, corporate dinners and entertainment events. - Involvement with many different events around the UK, such as Festivals, Races Courses, Award Ceremonies, Football/Rugby Stadiums, conferences, wrap parties etc.