As a Korean market expert, I specialize in designing, managing, and executing technology-infused art and culture projects that enrich the connection between global luxury brands and their Korean customer base. With a deep understanding of the latest trends and developments in e-commerce, digital marketing, and consumer goods, I leverage my background in fine art to conduct research on the artification of luxury in the Korean context. Diplomatic and results-oriented, I have a proven track record of collaborating with executives, VPs, and C-level stakeholders to develop localized client journeys and engagement strategies. By expressing a strong connection to contemporary culture and a commitment to the local art community, I help global luxury brands forge meaningful relationships with their Korean customers. A +15-year resident of Korea and a Korean citizen since 2020, I am fluent in the language and culture, allowing me to navigate the nuances of the market with a high level of cultural sensitivity. With a strongly developed sense of responsibility, ownership, and a collaborative spirit, I am passionate about delivering exceptional customer success and experience.
Customer Experience & Korean Art in the luxury context - CX localization and catalyzing art collaborations with luxury brands in Asia. Part of the Expert Network of Consultants
Korea Market Expansion | Art | Luxury | Immersive Experiences | Disruptive Retail & Digital Commerce Tech | Multidisciplinary Consulting Catalyzing collaborations between the West and Korea in the Luxury industry context, with a focus on fine art, craftsmanship, and culture.
Industry expert panelist for the 'How to Leverage K-Content in Marketing' session at the Content Marketing 2023 conference in Seoul.
• Facilitated the Signing Ceremony of the USD 3.5 bn CHUNMOO Executive Contract between Hanwha Aerospace, South Korean and Polish government, attended by representatives of South Korea's & Poland's Ministry of National Defence and other relevant government agencies. • Facilitated a three-way meeting between Hanwha Aerospace, South Korea's National Intelligence Service and Poland's Internal Security Agency
Provided intercultural multilingual business communication facilitation services for the Hanwha Corp, South Korea and Poland G2G2B National Defense partnership project and related technical training.
6x Salesforce Certified | Marketing Cloud & Core Services | Customer 360 | Customer Success • Specialized in Program Management with a focus on Marketing Cloud and Customer 360 Methodology • Provided preliminary technical consultation service by advising on solution functionality and system integration requirements to identify opportunities to leverage all Salesforce technologies • Facilitated requirements gathering and assisted with the creation of project deliverables • Supported internal and external engineering teams in global solution rollout project planning and facilitated review sessions with the client and team • Participated in end to end implementation planning including project management, issue management, communication and change management
Salesforce Customer 360 | Customer Success Group | Marketing & Commerce Cloud • Salesforce Adaptive Methodology • Customer 360 Methodology • Marketing Cloud Specialization • Commerce Cloud Specialization
• Delivered multiple six- and seven-figure deals for global enterprise, scale-ups and government agencies across e-commerce, digital marketing and fintech industries, focusing on enterprise software, AI and connectivity SaaS solutions • Independently directed multi-disciplinary client and technical teams across various activities, from business case development to implementation • Exhibited ability to work on complex assignments, work effectively with a variety of clients, teams and in challenging situations, establishing credibility and trust quickly • Engaged and forged relationships with external VP/C-level executives, building and executing creative, technology-enabled and disruptive strategies based on trends, insights and data • Led end-to-end implementation planning including project management, issue management, communication, implementation of transformative business solutions and change management trainings for product and marketing teams of top-tier FMCG, retail and e-commerce players • Managed a group of experts in research and delivery of market intelligence and strategy reports on e-commerce, FMCG and FinTech for government and private sector clients • Communicated client platform offering to customers’ leadership and delivery teams to ensure a high level of understanding of available features and their benefits • Spearheaded strategic internal initiatives, including establishing Intralink’s Open Innovation network • Managed the complete hiring process from interviewing and identifying the most qualified applicants, through onboarding and carrying out sales & basic skills training • e-Commerce technology clients include ChannelAdvisor (www.channeladvisor.com), Evolv Technologies (www.evolv.ai) and Dragonfly AI (dragonflyai.co) [full project list available in the 'Accomplishments' > 'Projects' section]
Predictive analytics AI solution provider for consumer brands and e-commerce platforms. It uses cutting edge neuroscience to accurately predict how the design of any content or experience influences what the audience sees first, across any channel. | A Project with Tech Nation ------ • Directed strategic planning to successfully enter new market and build a global product • Led business development & account management activities and end-to-end lead generation, prospecting and sales in dealings with leading e-commerce platforms, CPG companies, digital agencies and system integrators
• Led both small and enterprise-wide engagements, facilitated meetings, mentored teams of junior team members and effectively managed client escalations • Exhibited excellent presentation skills and verbal and written communication skills with technical, non-technical, end-user, and executive audiences • Headed customer relationships to effectively manage communications, conflicts, and negotiations, identify operational issues/risks, recommend and implement strategies to resolve problems, and monitor and measure client satisfaction • Developed and maintained C-level relationships to serve as a trusted partner with strategic partners in retail and e-commerce • Utilized industry expertise and business acumen to understand the client's motivation, business drivers, strategic goals and objectives, and desired business outcomes • Directed and coordinated cross-functional resources to deliver against the Statement of Work • Built rapport and provided feedback to geographically- and culturally-diverse virtual team members • Crafted polished client-ready materials, project plans and other project related documents • Created and managed project plans. monitored and reviewed project progress and timelines, adjusted schedules and plans as needed, and identified and resolved issues to ensure project success • Managed day-to-day execution of project implementations, as well as assisted with the planning, tracking, documentation and status updates for the project
Fine Art Studio ------ Selected Exhbitions: • 제8회 대전국제아트쇼 | 2022 DIAS Daejeon International Art Show As Representative of the Embassy of the Republic of Poland in Seoul Daejeon Convention Center | South Korea, Daejeon • 제4회 앙데팡당 KOREA 국제예술제 | The 4th Indenpendants KOREA International Art Festival As Representative of the Embassy of the Republic of Poland in Seoul - Part 1: Daejeon Artist House | South Korea, Daejeon - Part 2: PIAM International Art Fair, KINTEX Korea International Exhibition Center | South Korea, Ilsan
(NYSE: ECOM) A leading multichannel commerce platform for online performance optimization through sales channels expansion, connecting with consumers across the entire buying cycle, and providing actionable analytics to improve competitiveness. ------ • Devised and executed Korea go-to market strategy • Supported decision-making and consulted on operational strategy, led client assessment, developed cohesive conclusions and presented key findings at the executive level • Conducted market analysis to understand market needs and product/market fit for ChannelAdvisor's Marketplaces, Digital Marketing, Brand Analytics and Shoppable Media solutions • Led discussions with leading consumer brands across segments
• Advised DIT Seoul’s Head of Trade Strategy on opportunities in e-commerce industry to develop G2G and G2B initiatives strengthening economic ties between the UK and Korea • Lead author for a market intelligence report on e-commerce opportunities in South Korea • Led partnership discussions with major Korean retailers and e-commerce platforms to facilitate understanding of channel-specific strategies for entering the Korean market • Delivered the 'FMCG focus on Export Opportunities to Korea' and 'An Introduction to E-Commerce in South Korea' webinars hosted by the Department for International Trade in the West Midlands
Selected by fellow employees as staff labour representative in negotiations or consultations.
Intralink's consumer team has worked with numerous retail-enhancing technologies, as well as a wide variety of products, from apparel, footwear, children’s goods, jewelry and accessories to furniture, household appliances and fast-moving consumer goods. We have concluded many franchise, license and JV deals for our clients.
A Montreal-based AI+IoT Data Analytics platform delivering actionable business insights to manufacturers of connected products. It helps IoT companies derive business value from their connected equipment data through IoT insights. ------ • Developed and executed Korea go-to-market strategy • Reported findings to main stakeholders and management with recommendations for actions to address business issues • Managed prospect relations with leading Korean companies in the electronics, smart city, smart home & appliances, smart energy and factory automation sectors
Briefed the Deputy Speaker of the National Assembly of The Republic of Korea on FinTech innovation.
An AI-Driven Experimentation & Personalization platform, Evolv AI is the world’s leading provider of an autonomous optimization solution for digital experiences. Evolv was founded in 2018 to acquire the Ascend business from Sentient Technologies, a diversified artificial intelligence company that commercially launched Ascend in 2016. ------ • Directed sales, business development & account management activities and end-to-end lead generation, prospecting and sales • Closed major deals and managed proof of concepts with global consumer brands and e-commerce platforms including KIA, GS SHOP and LF Corp • Led cross-functional distributed teams across CX, digital marketing, dev ops and product owners to prepare and conduct e-commerce website UX optimization tests, analyze findings and build business cases • Acted independently to establish methods and procedures on new or special assignments • Managed pipeline generation and delivered sales presentations to C-level clients
• Built relationships with prospects and closed major deals with global consumer brands and e-commerce platforms such as KIA, GS SHOP, LF Corp., etc. • Directed day-to-day communication in complex client organizations between product owner, user experience specialists and technical development teams • Delivered analyses and advised C-suite audiences and Deputy Speaker of Korean National Assembly on sectors including e-commerce and fintech • Communicated offering to customers to ensure leadership and delivery teams are aware of the benefits of available features • Managed cross-functional distributed teams across e-commerce, customer experience and digital marketing to ensure KPI alignment and improve customer success and retention • Designed, launched and directed marketing campaigns resulting in increase in in-bound leads, including the Korea edition Intralink's Open Innovation' European Pick of the Week' newsletter, delivered to an audience of 7,000+ local experts in various relevant industries and sectors – also published on Digital Chosun's The AI (newstheai.com)
Sentient Technologies is now Evolv AI Sentient Ascend is an AI-powered tool and the first CRO experimentation solution that uses evolutionary algorithms to conduct efficient full funnel optimization experiments.
• Improved production and manufacturing process manuals • Provided Korean-English-Polish technical translation services
• Korea World Class Products Show (KPS Warsaw) • Provided intercultural business facilitation, translation & interpreting services
• Korean – Polish – English – German • Advised on international business interactions to ensure successful global expansion and accomplishment of business objectives through performance optimization and facilitation of cross-cultural understanding • Performed translation, interpreting, and localization across several sectors, ranging from FMCG and beauty to automotive for Korean companies looking to develop international markets for their products • Carried out projects for clients including Samsung Poland and KOTRA (Korea Trade Promotion Organization) Poland