Business Management Graduate that completed the MSc in International Marketing at SKEMA Business School. I'm specialized in digital and 360 Marketing launch plans with 3 years of experience in the Luxury Beauty Business. Looking for opportunities in Marketing, and Digital Marketing starting February 2023.
Brands: Excellence and Casting Cream Gloss Marketing strategy, development support and product development proposals. Creation of the communication strategy and digital content with agencies. Achievements:
communication. Global Marketing Product development in beauty products. Sales & Marketing Coordinator Feb 2020 - Jul 2021 Estee Lauder Companies, Lima, Peru Brands: DKNY, MICHAEL KORS and TOMMY HILFIGER Marketing plan development, marketing campaign , investments managment and analysis de data. Developed multi-channel marketing strategies and benchmark of prices, promotion and animations of competitors. Lead action plans per e-retailer and negotiation Lead CRM project and charge of a solid clients portfolio. Monitoring of sell-out performance and performance on all e-retail activation levers: e-trade / e-CRM / media. Achievements: Performace tracking: Brand sales increased by +4% while the market growth was +1%. Profitability of brands in 3 e-commerce retailers boosting total online sales growth by 50% YOY.
Brands: GIVENCHY and KENZO (cosmetics and fragances) Responsable for Givenchy & Kenzo marketing plan: 360 launch plan for strategic novelties, merchandising strategy, visuals, development of marketing tools. Implemented product launch, communication strategy with media, PR agencies. Execution of e-trade animation plans with the guidelines Achievements: Product launch: L'interdit fragrance, the top 7 in the ranking of feminine fragrances in the national market.