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Fernando Ferrer Lafuente

General Director / Managing Director / Global Commercial Director
About

Dynamic and results-orientated senior executive with finely honed expertise in team management, change management, and business development across various sectors. Well-articulated leader with a demonstrated history of textile accomplishment for 22 years. Adept at spearheading business operations to enhance revenue and streamline internal systems. Remarkable ability to identify clear opportunities for improvement and develop effective strategies to drive change.

Previous Brands
Adult Pole Iberia Groupe Zannier España SA
Boboli S.A
Groupe Zannier España SA
Groupe Zannier UK Ltd
IKKS Kids & Absorba Spain Groupe Zannier España SA
IKKS Kids & Levis Kids Iberia Groupe Zannier España SA
Kidiliz UK Ltd
Work Experience
Global Commercial Director
Apr ‘21 - Now
Boboli S.A

Driving the company's expansion strategy, operational and commercial part of the business acting as a senior executive tasked with overseeing the day-to-day company running, implementing growing plans, increasing the revenue and developing the current distribution across seventy-three countries as well as the company's expansion aiming to conquer new territories. Leading team of 76 employees collaborating with, coordinating and training diverse teams such as marketing, sales and customer service as well as managing and tracking expenditures, financial goals and budgets. Leading company P&L, presenting new ideas and cash flow strategies to the Ceo´s and at the same time Company´s owners. •Sales turnover increase by 28% on the first year, turnover generated 30M euros.

Managing Director
Jan ‘13 - Jan ‘20
Kidiliz UK Ltd

Lead team consisting of 55 employees. Enhance cost- efficiency and revenue by fostering and executing business plans. Spearhead daily business operations. Provide strategic advice and report results and findings to board members. Lead company's business operations, financial performance, investments, and ventures. Create and execute business strategies to accomplish short and long-term goals. Investigate, develop, and implement growth opportunities. Oversee company P&L and evaluate accounting and financial data. Establish, develop, and maintain strong relations with key business personnel. ●Increased profitability by 35%, reaching £8.1M, 34% out of the company turnover. ●Reduced overhead expenses by 18%. ●Boosted turnover by 21%, reaching £24M. ●Online channel increase by 27% ●Successfully launched 35 new department stores. ●Established proper structure within the country, recruiting employees, relocating offices and finding correct suppliers.

IKKS Spain & One Step Managing Director
Jan ‘11 - Jan ‘13
Groupe Zannier España SA

Drove revenue and decreased operating costs by researching and executing new initiatives while ensuring exceptional customer service. Planned cost-effective business strategies and developed new ideas based on market and industry. Oversaw hiring and retention of personnel reporting to Groupe Zannier Spain Director. Guided and maintained company performance. Provided company and employees with a clear vision for future achievements. Developed and reported on business plans, monitoring its efficiency and improvement. Led company P&L. Recruited, set goals, and coached and monitored performance of sales representatives. ●Increased retail performance by 30%. ●Launched six retail shops (kids wear, and men& women stores) in Spain & Portugal. ●Boosted profitability by 20%, reaching 4.5M euros, 28% out of our turnover.

Managing Director
Jan ‘08 - Jan ‘11
Groupe Zannier UK Ltd

Directed resources, including developing and executing operational policies and strategic business plan. Provided leadership companywide, ensuring employees move in the same strategic direction to achieve company's mission. Ensured proper hiring by collaborating with human resource department. Reviewed adherence to laws and regulations, and ensured all legal documents are filed. Directed company's financial activity, including budgeting, reporting, and auditing. Built and cultivated partnerships with other organisations. Conducted research and implemented new initiatives to drive revenue while maintaining quality products and services for company. ●Contributed immensely to successful company relocation, maximizing the resources and taking advantage of the synergies within the eleven brands in the company. ●Company turnover increased by 22%, reaching £16M. ●Boosted profitability by 27%, 30% out of the company turnover ●Successfully led team of 35 individuals.

Sales Manager
Jan ‘05 - Jan ‘08
Adult Pole Iberia Groupe Zannier España SA

Led sales team by providing guidance, training and mentorship. Spearheaded organisational sales by creating sales plans, overseeing revenue and expense controls. Set sales targets and goals with sales team and ensured they are achieved. Administered recruitment and drove training of sales team. Assessed sales objectives and reported results to Groupe Zannier's Managing Director. Advocated company and products. Ensured targets are delivered through people management, performance review, reward and individual recognition. ●Effectively managed team of 12 individuals. ●Increased sales by 25%, reaching 12M euros. ●Accomplished growth and hit sales targets by effectively leading sales team. Additional Experience

Sales Manager
Jan ‘02 - Jan ‘05
IKKS Kids & Levis Kids Iberia Groupe Zannier España SA

Sales Manager
Jan ‘00 - Jan ‘02
IKKS Kids & Absorba Spain Groupe Zannier España SA

Absorba & Alphabet Sales Representative
Jan ‘98 - Jan ‘00
Groupe Zannier España SA

Sales Representative
Jan ‘97 - Jan ‘98
Groupe Zannier España SA

Languages
Spanish - Native
English - Native
French - Work Proficiency
Education & Training
ThePowerMBA
‘22 - ‘22
Master
Master Management & Digital Marketing
EAE BUSINESS SCHOOL
‘13 - ‘13
Master
Master EAE Marketing
Business Management & Economics
‘92 - ‘97
Degree
Bachelor of Business & Bachelor of Arts
Barcelona, Spain