I am an adaptable sales professional with experience in trade marketing and launching new product categories. Skilled in customer engagement, managing retail portfolios, and implementing advanced payment solutions. Proven ability to thrive in dynamic retail environments.
• Develop and execute sales strategies for the marketplace, app, and smart dispenser across B2B and B2C • Collaborate with Klarna to integrate advanced payment solutions, enhancing customer purchasing power and improving the overall checkout experience. • Conduct competitive market analysis to establish pricing benchmarks, implementing tiered pricing strategies to cater to different customer segments. .
• Managed the entire trade marketing portfolio for the territory with a value of £160k; selected to supervise the largest area by volume with 50+ direct reports. • Spearheaded end-to-end launch of a new category (VELO) for Sargodha Area with the highest number of outlets nationally, managing a £5k budget and liaising closely with the brand team. • Secured first position nationally in the new category expansion markets competition relating to establishing brand awareness through consumer and retailer engagement initiatives.
• Handled the entire trade marketing portfolio for Chishtian territory with a value of £80k; supervised the largest portfolio by volume and a team of 30+ including brand ambassadors, sales, and distribution staff. • Achieved the highest growth for premium products with an increase of over 162% in sales relative to last year. • Launched and established cashless payments by retailers to our salesmen in one pilot territory through EasyPaisa (Project Sky-Net); defined and implemented the rollout to 4 others within 3 months.
• Co-led the redesign of the operating model and organizational structure for the branchless baking division; optimized hierarchical structure resulting in speedier and more effective communication. • Led recruitment activities from sourcing candidates to conducting screening interviews, leading to the successful hiring of 4 senior manager-level roles.
• Led the recruitment initiative for the US team successfully hiring 3 team leads for our clients. • Drove business development Initiatives to attract potential candidates and increase internal pool.