Strategic Omnichannel Fashion & Luxury Leader with over 15 years of experience translating trends into profitable product assortments and driving growth across diverse sales channels. Proven ability to leverage data insights for optimized inventory management, personalized customer experiences, and brand integrity. Strong leadership and communication skills foster effective collaboration across internal and external teams.
Develop and implement comprehensive brand.com and e business strategies that drive online sales and profitability. Lead all aspects of the marketplaces and e-tailers, including strategy, product assortment, operations, and marketing. Lead the integration of online and offline merchandising and buying activities to create a seamless customer experience.
Led the buying, product strategy, store differentiation, and network animation for the EMEIA Region. Ownership of NET-A-PORTER account. Implemented effective merchandising plans to boost sales for both Retail and Wholesale clients. Managed a team of 4.
Directed Maison Margiela and MM6 digital sales, crafting tailored P&Ls and marketing campaigns to maximize revenue. Insourced e-commerce activities, launching a new platform and rebuilding infrastructure. Expanded brand reach through strategic partnerships, successfully managing the Farfetch marketplace and onboarding new high-performing e-tailers. Led a team of 6.
Directly lead the Global Retail, E-commerce and Market Place merchandising strategies for Maison Margiela and MM6 across a multi-channel distribution network. Responsible for seasonal Open-to-buy planning and analysis. Collaborated with cross-functional teams to ensure all aspects of the business were aligned and the brand message was consistently represented. Managed 5 direct reports and 6 indirect reports.
Responsible for the seasonal buy budget, sales selection and buy strategy for +25 Online Flagship Stores. Developed sales plan (monthly & sell thru & margin plan). Managed 3 direct reports.
Responsible for LG assortment for the Retail Channel in Europe. Ensured proper merchandising through constant sell-in/sell-out analysis, and managed OTB. Secured constant replenishment of carry-over and permanent styles.
Responsible for the Accessories assortment of the Retail Channel worldwide. Planned the optimum product range and identified key potential growth areas. Successful communication of product information.