I lead marketing teams through transformational times to achieve business growth. I've held global roles for the last 12 years, overseeing brand, campaign, content, creative, web and digital teams. I have a broad marketing background formed in different industries and a mixture of B2C and B2B roles.
Leading the global marketing function, defining the brand vision and setting the global marketing strategy for the premium and luxury guided holiday brands within the Travel Corporation portfolio.
Leading the strategy and planning of partner communications, partner marketing and trade marketing for the lodging B2B business.
Driving the strategic, tactical and creative development of the global B2B marketing program.
Providing project based support in digital marketing, social media and PR, primarily in the sport, leisure and hospitality industries.
Setting the marketing strategy and driving the commercial performance of Home and Travel Insurance products. Managing the full marketing mix of product, price, promotion and distribution.
Leading the planning and implementation of marketing communications plans for Barclaycard consumer loan products. Managing integrated marketing campaigns, above and below the line, to drive customer acquisition, loyalty and retention.
Developing new business opportunities and implementing new affinity marketing partnerships with companies in the Retail sector. Managing new product development and test marketing of all new initiatives.
Creating new domestic emergency products for affinity marketing campaigns with partners in the Utilities sector. Leading the planning, creative development and execution of all test marketing campaigns for new products.
Planning and delivering internal and external communications on a regional and a firm-wide basis.