Communication & PR professional with 6+ years of experience. Let's tell the most beautiful stories together! When I was a child, I wanted to be journalist, actress or president of the french republic. Years later, I finally found the common points of those desires : I deep dive into topics to create the most impactful stories, and spread it to the world. After experiences at Veuve Clicquot, Nina Ricci or leading International PR & Communication for Waterdrop, I'm currently Global Senior IM & PR manager for Burberry beauty. This role of conductor drives me : being able to lead a global program, juggle creativity, analytical spirit and strategic vision, being at the heart of novelty while bringing a heritage to life. I would be delighted to tell you more about what I could bring to your teams, both in terms of creativity and strategy. Meet you on the other side!
Press relationships: Elaborated key message strategy | Led public relations and media relationships | Coordinated 8 PR agencies, 2 PR manager and 4 freelancers all over the world | Produced 10+ press launch events in main Europeans cities | Organized interviews with B2B, business & lifestyle magazines worldwide (Vogue, The Finantial Times, Vanity Fair, Forbes, Elle, El Mundo, Cosmopolitan, Grazia...) | Monitored trends, structured feedback, collected data, and drafted reports on specific media appearances RESULTS: More than 450 clippings in the international press in 2020, more than 500 since the beginning of 2022 Media: Managed ad spending (TV) and impact analysis | Production of an OOH campaign (metro & radio) and of a video with a major FR online media outlet (BRUT) Influence: Managed and analyzed performances of the Waterdrop french influencers program Content: Collaborated with the brand image team to create relevant briefings and TV spot | Selection of relevant assets for press | Redaction of global press kits, press releases and sustainability brand speech | Coordination of video & photo shootings with agencies Communication: Definition and implementation of the strategic communication plan worldwide | Established partnerships with NGOs, brands, celebrities and global events (Paris & Milan Fashion Week, WWF, Viktor&Rolf, Suki Waterhouse, Adidas, Calzedonia) | Conducted studies about hydration habits in Europe Sustainability: Conducted studies | Developed a sustainability campaign
Content creation : food design, shooting, selection Launch of LinkedIn, Facebook & Instagram pages Global digital strategy, analyses & media-planning
Digital marketing trainer & lecturer for 160 Master's degree students from the Digital College, Paris E-influence strategy and analyses
Gemology: Management of a training program in gemology for clients | Diamonds & jewelry expertise Sales & negotiation: Paris Flagship manager | Achieve sales target by offering tailor-made modification according to customer needs | Client experience & care Product & Visual Merchandising: Creation of VM guidelines Content production: Creative thinking and content production management for social media & the official website
Product Management: Developed 2 commercial offers, from creative briefs to final production (2019 program) Global strategy: Conceived launchpacks and activation guidelines for Moët Hennessy subsidiaries Creative thinking: Part of the creative and strategic process (design and roll-out of new offers and programs) Content production: Supervised commercial photo shootings, and digital content movies creation with global agencies Digital influencers: Managed "Clicquologist" influencer program (recruitment, annual plans)
Collection development (S/S 18'): Sourced materials & suppliers, collection plan elaboration Content production: Organized commercial and internal photo shooting, conceived sales books and products brief for buyers Product Management: Analyzed sales performance, budget monitoring, press orders
Business development: Developed new point of sales and partnerships to increase brand awareness (e-shop, corners) Press Relations: Wrote press releases, in charge of media coverage and digital influence strategy Events: co-organized "L'Odyssée des Créateurs" at the Carlton Hotel (Lille) with local fashion designers
Booking: Organized castings for the children department Sourcing: Reception and follow-up of new applicants in order to find new faces Negotiation: Closed contracts with clients and helped with the administrative workflow (hiring, booking, legal matters)
Sales: Selected among 500+ applicants to be part of the flagstore's opening team, over-achieved sales target Operations: Followed visual merchandising guidelines, welcomed and advised international clients