Currently open to new career opportunities... Highly motivated retail operations specialist with 25 years of experience in strategics, leading and managing teams focused on consistently exceeding revenue goals and customer satisfaction. Reputation for turning around business operations to sustainable profitability and long-term growth. • Retail operations strategy in dynamic, matrix-driven competitive environments • Commercial acumen with an eye for spotting profit optimization opportunities • Stakeholder management skills in communicating and operationalizing complex business ideas • Change management, developing, inspiring teams of managers towards common goals • Strong working knowledge of data analysis and performance metrics using business management software • Adaptable and able to rapidly assimilate new concepts, cultures and develop retail expertise
Operational leadership across European markets supervising regional managers, visual regionals and client experience managers, strongly cooperating with HR department. Full P&L responsibility for EMEA Retail; Maximizing Net sales, budget control & cost planning, Restructured retail operations into four streamlined regions with new “Client Experience” & Global VM managers Strategized retail expansion by establishing the tools and key relationships Drove customer service excellence through staff training Strategic marketing and trade, retail actions through CRM, B2C, store activations Assortment optimisation in coordination with merchandising management and product teams Strategic price alignment across retail stores, outlets & online …
Full P&L Responsibility, shrinkage control, wages, write-off, cash control and store expenditure Ensured sales budget, gross margin and operating income plans are met or exceeded through excelling in customer service and sales standards Supervised the execution of strategic vision for Vilebrequin, supporting business initiatives by identifying and developing new opportunities for incremental revenue (12 new stores openings; support launch of eShops and Duty-Free business) Drove profitable sales through effective management, leadership and development of sales teams through regular field visits, recruiting, setting of objectives and targets In conjunction with marketing department, launched devising marketing strategies to ensure satisfactory ROI on marketing spend Sole responsibility for the largest wholesale account in the Middle East. Full interaction with Master Franchise Partners Chalhoub Group (Frequent visits to UAE, Saudi Arabia, Kuwait, Qatar) Trained and supported Partner stores in Russia and Ukraine, gained market knowledge in both countries Had significant Involvement in Retail Buying and Merchandising Seasons. …
Project-managed the launch of the company’s flagship store in Oxford Street, effectively running it for a year, achieving 7% above sales target. Thereafter was appointed to launch the Edinburgh family store and 3 franchise stores in Derby, Manchester and Chester. Achieved market sales budget and KPIs in line with strategic business plan Managed budget and P&L, identifying improvement opportunities especially in the area of employment cost Introduced “Sales per hour” productivity concept and co-trained European sales managers at the company HQ Improved customer service, resulting in 31% increase in mystery shop targets. Partnered with regional/ central management to support promotion, VM, HR needs to drive sales and profitability Maintained knowledge of local and regional market; consumers; product and competitors and develop beneficial external relationships. …
Restructured the team to maximize productivity; recruited, trained, developed and motivated employees. Implemented sales plans to grow store's profitability. Managed merchandise levels and store appearance. Reduced staff absenteeism and turnover by communicating effectively, introducing absence procedures and developing team morale. Oversaw operations in a fast-paced environment Responsible for the then group’s flagship store in Covent Garden (Turnover £2.5M - Headcount 25+) Awarded best Standards & Visual Merchandising (2003-2004), with personal recognition from CEO Constantly exceeded targets with YoY sales increases average +20% Sharpened my management skills and developed my team through analysis of individual strengths and areas for growth, arranging regular appraisals and SMART Objectives Financial reporting, staff budgeting, stock control and market analysis …
• Restructured the team to maximize productivity; recruited, trained, developed and motivated employees. • Implemented sales plans to grow store's profitability. Managed merchandise levels and store appearance. • Reduced staff absenteeism and turnover by communicating effectively, introducing absence procedures and developing team morale. • Oversaw operations in a fast-paced environment
I have known Gustavo for over 25 years and over the years he has just gotten better, matured and a true asset to an organisation. He started with Mexx, where I was the founder of the Retail business - his passion and willingness to learn and deliver results made him stand out amongst his peers. From that early start, he has gone from strength to strength as a team player, a leader and an influential member of the senior management team. My trust in him is unwavering in delivering solid and continued results.