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Dora Zou

Sales consultant
About

With a strong background in luxury retail, I'm passionate about driving sales through exceptional customer service and brand ambassadorship. Successfully increased daily sales by 50% at Team Spirits, demonstrating my ability to excel in fast-paced retail environments and connect with high-end brands.

Previous Brands
Baidu
OFashion
Sogou
Team Spirits
Work Experience
Sales consultant
Jul ‘23 - Sep ‘23
Team Spirits

• Customer Assistance: Drove passion and energy in the team to deliver on sales and service targets, always keeping a firm eye on costs and profitability, and ensuring continuous improvement where possible. • Sales Support: Proactively identify sales opportunities and recommend additional products or services to customers, contributing to revenue growth. Demonstrated success with a consistent 50% increase in daily sales, consistently surpassing targets. • Issue Resolution: Successfully resolve customer complaints and concerns in a timely and satisfactory manner, ensuring their needs are met to the best ofmy ability. • Brand Ambassadorship in Luxury Retail: Led, motivated, and inspired the team to drive business growth through exceptional customer care, earning recognition as a trusted brand ambassador within the store. Worked with multiple luxury brands.

Content Strategist
Feb ‘21 - Aug ‘21
Sogou

• Content optimization: Optimized the homepage of Sogou Input Method app, enhanced the content richness ofthe push notification page, and optimized the background functions. Increased users click through rate (CTR) by a whopping 70%. • Content creation: Collaborated with the design team to create memes based on popular movies and TV shows, achieving 50,000+ downloads. • Market research: Focused on tracking competitors' app updates, collecting industry-related news, and producing industry reports. • Collaboration: Collaborate closely with the business development and design team to ensure timely release ofthe latest app information, updates, and marketing promotions.

Content creation assistant
Aug ‘20 - Feb ‘21
Baidu

• Content creation: Participated in the development ofa voice-activated search assistant utilizing MS Office software for script creation, notification editing, and content generation. Provide critical support for content creation tasks. • Product optimization: Provided valuable product feedback to product and development teams, focusing on evaluating the voice recognition accuracy ofAI virtual characters in voice search. Contributed actively to improving product accuracy. • Competitor analysis: Proactively monitor competitors' developments on relevant websites and applications, tracking timely updates to their product features and performance. Produced industry-specific reports based on these updates.

Product operation assistant
Feb ‘20 - Aug ‘21
OFashion

• Strategic Content Distribution for Audience Engagement: Strategically distribute marketing content across various channels to maximize reach and engagement within the target audience. • Product copywriting: review, edit, and proofread all written pieces before publication to ensure accuracy, clarity, creative and adherence to brand standards. • Fashion Trends & Competitor Awareness: Stay abreast oflatest fashion trends and collaborate with marketing team to align content with promotional campaigns and brand strategy.

Retail Experience
Retail Category
Luxury
High-end luxury
Other
Work Environment
Department store
Other
Product Category
Beauty & Fragrances
Other
Responsibilities
Greeting
Client Help
Client Advising
Transactions
Styling
Product setup
Languages
Mandarin
English
Education & Training
Goldsmiths, University of London
‘21 - ‘22
MA Luxury brand management
Beijing University of Civil Engineering and Architecture
‘16 - ‘20
BA Social work