10+ years experience in Collection Merchandising (leather goods and jewelry), International Senior Product Manager Product and result oriented with soft skills, passionate by craftsmanship, fashion and art.
Senior collection merchandiser : LG & Jewelry (fixed term / maternity leave replacement)
Founder of dog accessories brand LIEN PARIS lien-paris.com
Senior Collection Merchandiser (Men’s Leather Goods and RTW accessories) - Elaboration of collection plans combining both business targets and artistic direction vision - Build a relevant product offer in terms of collection sizing, functionalities, price point vs competition, assortments and clients’ needs - Present and explain collection and its strategy to the top management, commercial and training teams - Collection’s development monitoring with design and development teams based in Italy - Sales, competitors and trends analysis
Senior Product Manager (Women’s handbags) - Elaboration of collection plans regarding business targets - Conception of collection briefs for designers based on performances and trends - Collection’s development follow‐up with design and development teams - Pricing of collection, margin monitoring and optimizations - Product management : product descriptions, storytelling, collection presentation to buyers and zone presidents, communication and time to market follow‐up, qualitative feedback analysis and quantitative performance monitoring, product improvements - Elaboration of strategic presentations dedicated to top management
• Leather goods collection development -Elaboration of collection plans regarding strategic and business targets and offer optimization -Conception of collection briefs for designers -Collection development follow-up with studio and development teams based in Italy -Pricing of collection -Industrial cost's monitoring and margin studies -Collection's normalization -Collection's brief for buyers • Key category performance monitoring -Elaboration of strategic reporting in sell in / sell out (per product, area) -Leather goods category business performance follow-up -Competitors monitoring -Preparation of retail buying selection guidelines
• New product development and launch: Concept testing, international sourcing, business units coordination (logistics, sales, merchandising), post-launch management (performance analysis, product improvements, re-supplying) • Supplier relationship management: Request for proposals, evaluation and selection of the potential suppliers based in Europe and Asia, price negotiation including general terms and conditions (delivery, payment) • Product portfolio management: Product portfolio optimization, range segmentation analysis • Benchmarking and trend report: Redaction of a monthly newsletter designed to update the management on the trends (packaging, concept stores, co-branding) in the premium market and the new products (teas and accessories) launched by the main competitors
Project Manager Assistant - Branding & packaging department • Management of packaging development: Project budgeting and cost controlling, project coordination (relationship management between clients, designers and printers), presentation of design concepts to clients • Benchmarking and consulting: Semiotic audit, brand positioning and visual identity analysis, brand architecture and visual identity benchmarking Brands covered: LU, Martell, Acqua Panna, San Pellegrino, René Furterer, Ferrero