Senior manager with international experience in consumer goods. I have a proven record of driving business growth for various international brands, with expertise spanning across design, product development, sourcing and marketing. My key strengths lie in my 360° mindset, coupled with a keen sense of design and a pragmatic approach. This enables me to effectively translate market demands into successful products, efficient marketing actions and seamlessly collaborate with all departments.
Founder of AUBE, lifestyle bags for fashion-conscious yet pragmatic consumers.
In charge of global product management, global design, pricing & margins. VP of global marketing from 2017 to 2020. Collaborate to sourcing, forecasting and purchasing. Results: Improve the product portfolio performance (process and profitability). Significantly increase margins (+10 points). Create new, sustainable and innovative collections with strong results and reach new consumers. Collaborate to the repositioning of the brand. Awards: Excellence service award in Product and Marketing - Hedgren, 2016 and 2018
In charge of product management for the US market, sourcing, pricing and margins. Awards: Innovation Award - TGA luggage show, USA, 2013 and 2014 Employee Reward, Delsey USA, 2013 - Outstanding effort that goes above and beyond job requirements.
In charge of the Belgium office, global product development (mass market & back-to-school), licensing & B-to-B, sourcing, pricing & margins.
In charge of Sunland Plus fruit juices: brand management, in-store actions, budget. In charge of advertising campaigns for Chaudfontaine water.
In charge of global communication and trade shows
In charge of global cushion & parasol product category, marketing, trade shows, media planning, budget.
I worked successfully with Fabienne for 4 years. Fabienne was completely in charge of the product strategy and development processes and the marketing operations. Fabienne’s knowledge of marketing and product development in both process and execution is impressive. She has also a strong sense of creativity and led the design team. She is extremely hardworking and dedicated to both the big picture activities as well as all the details. Fabienne is a pleasure to work with and she has a positive impact on people and projects. Hiring Fabienne for a short or long term assignment will quickly prove to be one of your company’s greatest assets.