With 11+ years in Marketing/Communications for renowned retail brands (in-house and agency roles), I'm a highly entrepreneurial, self-motivated marketing professional. After COVID, I left my job as a senior account director overseeing 10 colleagues and managing 9+ global fashion/beauty retainer accounts to seek global challenges. Currently, at Estée Lauder in Global Marketing & Education for Kilian Paris, I've successfully redrafted global tools, marketing guidelines, and report formats within 6 months. I have extensive experience in collaborating with global HQ teams in Tokyo, Paris, and London, with advanced proficiency in Microsoft Office, presentation skills, and managing tools/metrics. My approach in the workplace balances creative instinct with practicality, and I am adept at working flexibly, seamlessly embracing partner perspectives and managing unpredictable scenarios.
Go-to-market & price strategy for upcoming innovations calendar FY2024 - Redesigned and deployed retail education tools, including evergreen master tools, CRM & cross-cultural guidelines, in-store KPI coaching and seasonal innovation highlights - Day-to-day coordination, reporting & advice on behalf of Global HQ for local marketing teams
Developed communications strategy for an augmented service for impaired users with the Tech & Innovations Incubator
Led the lifestyle vertical at a mid-sized PR agency, managing a team of 9 account executives and account managers for 10+ retainer accounts & 12+ short-term projects (Lifestyle, beauty &luxury) - Crafted digital creator programmes and relationships with over 520+ collaborator partners for UNIQLO, L’Occitane, Ralph Lauren and Onitsuka Tiger •Overseeing efforts of servicing team, event agencies, vendors, and creative partners to achieve client project goals and set timelines •Spearheaded UNIQLO's launch & expansion strategy, achieved a YOY growth of 27% in unpaid digital advocacy since 2019 by building a unique community-contact programme •Shaped unique digital media experiences in response to the pandemic to achieve 92-98% online event engagement and >75% conversion in SNS exposures for L'Occitane & UNIQLO •PR efforts won the 'Sabre Southeast Asia- Special Mention' certificate & the Silver India PR & Corporate Communications Award 2020 for UNIQLO's India entry and a Fulcrum Award 2020 for building community relevance for Polo Ralph Lauren
Built & maintained H&M's brand authority & fashion voice in India •Crafted high news value events to support short-term and long-term commercial needs, developed vendor rosters and resource-saving best practices •Led cross-functional marketing efforts by developing a bi-annual communications calendar for press events, on-ground activities & showroom planning for over 30+ H&M stores across 14 Indian cities •Designed brand & influencer campaigns for key milestones with Stockholm & Paris HQ; formulated negotiation strategies and contract formats to secure lucrative commercial agreements •Responsible for fostering and maintaining relationships with top journalists, stylists and VIP's •Marketed special collections with creative campaigns to achieve an average of 60% sell through during the launch weekend
Developed and implemented the rebranding strategy for iconic Indian brand, Satya Paul to increase traditional media exposures •Introduced an IP called the 'Sari Appreciation' concept that was adopted across the 32+ retail locations, aimed at recruiting millennial customers •Co-shaped a renewed omnichannel strategy and digital marketing frameworks to accelerate the sales growth via Brand.com as opposed to partner aggregators •Introduced & built social community platforms to connect existing and newer brand fans. Drove 81% growth in subscription & social following within a year of introducing SNS channels
Coordinated day-to-day press and media activities, events and product sourcing for Christian Louboutin, Piaget, Chopard and Tarun Tahiliani Couture •Excellent relationships maintained with lifestyle media, Bollywood stylists & opinion shapers •Worked closely with Christian Louboutin's London HQ to design the brand's India Entry communication strategy, followed by a star-studded store launch in Mumbai, India •Efforts won the 'Gold Sabre-Highly Recommended' 2013 certificate for the brand's Mumbai launch campaign