Luxury Communications, Marketing, PR & VIP Events Specialist. Over 5 years of experience across the luxury watches and jewellery, wines and spirits and the lifestyle sector. Former experiences include LVMH, Moët & Hennessy UK, Richard Mille EMEA and MATCHESFASHION.COM. Exceptional at maintaining key relationships integral to success. These include cross-functional relationships such as international luxury press, influencers, talent managers, internal, external stakeholders, key partners and suppliers. Resilient in building brand awareness and strengthening identity through a 360 approach. Strategic and stellar minded in managing and delivering successful events, activations and partnerships that provide a return of investment to the business.
A dynamic role working in a startup company for a new Swiss Fine Jewellery Maison. Reporting directly to the CEO & Founder in Geneva. Split across global events and business commercial development for the brand. Simultaneously building the core marketing initiatives from scratch. This includes Global Brand Image Development, Event & Partnerships, PR & Marketing, Social Media, Website, Sales & CRM Management.
A multi-functional role that requires a high level of polyvalence supporting a team of four individuals. Working with two Head of Communications and two Communications & Culture Managers. Crafting and delivering the most exceptional experiences, stories, and messages across the entire portfolio. From PR, events, digital and influencer strategy, ensuring Moët Hennessy UK brands sit at the heart of relevant culture within the UK market.
A department compromised of six individuals, I worked with the Senior PR Manager, Senior Events Manager, Social Media Manager & Marketing Executive on all PR & Marketing activities for Richard Mille EMEA. Four key areas include PR, Photoshoots, Events and Social Media. The role was split across 50% for PR and 50% for Events with an additional responsibility of managing over 150 regional photoshoots including advertorials and brand placements across top tier titles within the EMEA region. Duties included raising the brand awareness through securing product placement for the UK, EMEA region per product launch. Daily organisation of over 100, print, web and social coverage using the DMR platform to ensure quarterly reports are correct. Maintaining effective communication between key stakeholders internally and externally. These included the global headquarters, Middle East office, senior management, keypress, media partners including external PR agencies in Germany, Italy, Russia, Turkey, and our retail and commercial teams. Supporting the Senior Events Manager with the VIP event programme, executing 80 regional and global events at Richard Mille EMEA. Building positive key relationships with internal, external departments, sponsors, hotels, restaurants, concierge services and third-party agencies. Assisting the Social Media Manager to coordinate all in-house photoshoots and supporting her as and when required. Managing internal VIP gifting stock for private clients and logging/filing expenses of all costs incurred to adhere to the global communications budget.
Reporting to the CEO, Creative Director, Head of Marketing and PR Manager. Working across communications, VIP, celebrity and influencer gifting, content creation and photoshoot coordination for the brand. Highlights include working on the Spring/Summer lookbooks, using Planoly and Hootsuite for social media scheduling and increasing brand visibility by 75% globally by supporting our international PR representatives in London, New York and Los Angeles.
Daily sample management using Fashion GPS, reporting and collating online, print and social press coverage and assisting the press assistants and account managers with all showroom appointments.
Building strong client relationships with High Net Worth (HNW) clients and offering them a bespoke luxury experience through Salesforce that represents MATCHESFASHION.COM on all platforms.
Working closely with the founder of the application, styling 3-5 looks online and writing weekly blog posts using WordPress.
I had the pleasure of working with Jai whilst he was with Edelmont S.A.. Jai is an exceptionally talented, dynamic, individual whose passion for the industry and clientelling is evident in everything he does. His attention to detail, providing exceptional customer experiences with a commercial perspective makes him an ideal candidate and asset to any organization he joins.