Kuo-Fang Yang-O'Connor

Professional synopsis Y + O Luxury www.yplusoluxury.com March 2018 – Present Founder Executive consultancy firm Brand partners: Nicholas Kirkwood, Prune Goldschmidt, Baum Und Pferdgarten, Code 8 beauty, Kerry RC, Apu Jan, Fabrizio Viti, Maison Pyramide Showroom, Catherine Prevost, M Industry, DeMellier, Paia Copenhagen, Taiwan Fashion Week Business consultant to Elle Taiwan and British Fashion Council – Member of the Fashion Trust. Over 30 Brand partners Clients About & Service • Founded in 2018, with a simple mission to manifest brands creative vision into business revenue. Key to the Y + O philosophy is to establish meaningful partnerships and alliances, to drive commercial success and maximise business potential. • Our expertise includes brand strategy, commercial strategy, concept development, creative direction, international business, and sustainability measures. • Translating and articulating our Brand partners narrative and vision, into practical commercial marketing and communications strategies. Create and synergise the commercial business strategies to all sales, employee, and product channels. • Develop and execute short, mid, and long-term global strategic roadmaps, partnering with executive partners within all sectors. Aligning the strategic plan to support the broader company strategic plan and growth initiatives. • Implementing and embedding a holistic, entrepreneurial, and proactive corporate culture. Setting the mission, vision, and values whilst ultimately steering that culture to impact organic business growth. Consultancy projects and achievements examples: • Baum Und Pferdgarten Advisor to CEO & holding position as General Business of China • Plan and implement China market entry strategy and execution. Coaching team on wholesale and direct sales business. • Y + O agency plan and execute social media strategy. Helped with Chinese brand naming, PR seeding, and daily operation on Wechat, Weibo and Red channels. • Result: over 8 stockists created during Shanghai lockdown, increased brand awareness organically and drive sales directly to the official website. Launched PR & Social Media platform. • Prune Goldschmidt Advisor to CEO & Sales and Marketing Director • Mission – elevate brand position and brand awareness. • How? Reviewed brand deck, position, collection and advise on every single piece, work with teams to change the existing image to create the vision of the brand. • Result: Partnered with Joyce, Lane Crawford and The Showroom in Kiawah island USA in 1 month, booked in Net-A-Porter, Selfridges, Harrods, Bergdorf Goodman. Entered Shanghai showroom and launched PR & Social Media with celebrity awareness, launched Chinese social media platforms. Employment history:

Reporting to: Sophie Brocart CEO – Reference received Direct reports: Comprehensive breakdown of your team Financial accountability: Budget accountability: Business Turnover of £7.5 millions Network breakdown: Digital, Retail, Wholesale, and Franchise partners Responsibilities – Review & Personalize • Commercially translating the CEO and Creative Director's vision. Create, refine, and execute strategic initiatives within all sales touchpoints and embed a coherent company roadmap. • Motivate, inspire, and lead a cross functional department of retail, wholesale, and ecommerce. • Developing our existing retail, wholesale, and ecommerce partners, while identifying new opportunities for accelerating the brands organic growth globally. • Partnering closely with merchandising, buying, marketing, PR divisions to ensure business approach is uniformed and brand guidelines synergistic. Annual and Biannual planning, forecasting, and agreeing on annual budgets to reach financial objectives and effect bottom line. • Develop and execute the global sales strategy • Oversee Wholesale, Retail and Ecommerce sales

• Revise: AW17 vs AW16 +46% growth, organic growth +18% SS17 • Track record of sales finished SS17 on + 25% v.s LY, overall wholesale business project to increase c. 20% in 2017 • Revise: Business in Asia SS16 v.s SS17 + 45%, project to increase c.60% by AW17 • Revise: Successfully renegotiated terms with key partners based on Group KPI Led, planned, and secured various instore events throughout SS17 & AW17 Designers Remix by Charlotte Eskildsen www.designersremix.com London & Copenhagen, UK January 2013 – January 2016 Global Sales Director & Brand Direction Reporting to: Niels Eskildsen CEO – Reference received Direct reports: Sales & Marketing team of 4 people Financial accountability: Budget accountability: Business Turnover of £2.5 millions Network breakdown: Digital, Retail, Wholesale, and Franchise partners Global POS Responsibilities – • Advise on brand direction, sales, PR and marketing activities for both Designers Remix and Little Remix (kids) • Consult teams to create marketing activities such as Pop-up events and VIP gifting strategies • Format business forecast, develop 3 - 5-year wholesale and retail business plan worldwide Execute regular sales campaigns & market appointments throughout the year Achievements: • Revise: Exceeding sales plan on global level Asia sales increased over 300% within 4 seasons. Middle East sales increased c. +50% year on year USA sales increased over 60% year on year Additional professional summary: