About Longchamp

Longchamp Maison, founded in Paris in 1948, is an independent, family-owned brand that has expanded globally. Known for iconic accessories like Le Pliage and Roseau bags, as well as ready-to-wear and footwear, Longchamp delivers a Parisian experience to customers worldwide. Our rapidly growing presence in the UK and internationally offers exciting opportunities for personal and professional growth.

Summary

We are seeking an Acting PR Manager to enhance brand awareness and secure image positioning for Longchamp in the UK. This 12-month fixed-term contract covers the maternity leave of the current Senior PR & Digital Manager, starting in August. Reporting to the Managing Director for the UK and Ireland, you will lead a team of two (PR & Marketing Officer and PR Intern).

Key Responsibilities

Overall

• Develop and implement the seasonal PR strategy for the UK as per Longchamp HQ guidelines.
• Collaborate with the PR team to deliver impactful activations across print, digital, and social media.
• Manage relationships with editors-in-chief, influencers, VIPs, agents, stylists, and other stakeholders.
• Track and manage the UK PR budget and validate all PR invoices.

Influencer & VIP Relations

• Lead PR events to engage the UK influencer and VIP community.
• Manage seasonal paid and unpaid influencer campaigns, including talent proposals, contract negotiations, and content delivery.
• Host influencer/VIP gifting appointments and fittings at Longchamp Bond St showroom.
• Coordinate with VIP stylists for dressing opportunities around key UK events.
• Monitor and report social media results via Lefty.

Press

• Maintain strong relationships with target publications, focusing on securing online coverage.
• Diffuse press releases for product launches, VIP endorsements, and corporate news.
• Craft and pitch features and trend stories relevant to the UK and Irish press.
• Monitor and report press results via DMR.

Management

• Line-manage the PR & Marketing Officer and oversee the PR Intern.
• Direct daily operations and manage the workload of team members.
• Set and ensure the achievement of quarterly PR team objectives.
• Foster a collaborative environment and encourage relationship-building with influencers and press.
• Oversee the PR ambassador programme to enhance PR-retail synergies.

Your Profile

• 6-8 years of professional experience.
• Bachelor’s degree in a relevant field.
• Native English speaker or high proficiency in English.

Technical Skills & Abilities

• Expert knowledge of the UK press and influencer landscape.
• Strong network of VIPs, influencers, press, agents, and stylists in the UK and Ireland.
• Budget management experience.
• Business-oriented and results-driven.
• Strong interpersonal skills.
• Proficient in Office suite (Outlook, Excel, PowerPoint).