Natascia Randelli

Open, expand & establish wholesale distribution channels •Strategized business growth •Determine expansion's opportunities by analyzing weekly, monthly and quarterly sales performance •Settle and maintain the right brand's positioning by conducting competitors study and creating merchandise plans •Establish partnership with top retailers •Plan and organize markets in New York, London and Paris

Develop plans and strategies for business growth •Create a culture of success, ongoing business and goal achievement •Plan and monitor the use ofbudgets and P&L impact •Accountable for merchandise editing for North America •Establish opportunities by analyzing business performances data •Delineate collaboration and projects with partners

Elevated distribution positioning and increased profitability on annualrevenues •Liable for entire division of all Women's and Men's product categories Women's and Men's •Responsible for budgets planning, P&L , sales development and department's employees •Accountable for the entire department functions from Customer Service, Logistics, Product Development, Pricing, Selling and strate gic and brand's expansion •Drove business by meeting revenue budgets and monitoring P&L margins •Expanded business with Key Accounts by understanding market needs and aligning operations to deliver results. •Enhanced relationships with all major retailers by strategizing and executing collaborations

Positioned brands in top US Departmentand independentstores •Delineated business growth •Streamlined merchandise development for specific market •Competitors and sales analysis to detect brand's expansion opportunities •Plot and drove wholesale distribution within specific channels •Planned, organized and executed markets in New York, Milan and Paris •Liaison for commercial, marketing and design aspects between the United States and production country •Contracts negotiation •Developed partnership/collaboration with significant and suitable parties

Increased business and established partnership with main departmentstores •Developed and executed annual strategic plans •Conducted business strategies through weekly, monthly and quarterly merchandise sales performance analysis •Optimized price structure and brand positioning through analysis ofmarket and competitors •Responsible for editing and merchandising women's collection to satisfy market needs •Accountable for planning, organizing and executing all brand seasonal markets in New York and Milan •Continued focus on sales and customer service training •Planning of seminars, product knowledge sessions for retailers

Consistently exceeded budgets •Accountable for Italian market •Strategically merchandised presentation appointments to meet individual clients needs and expectations •Presented collection and executed buy by helping clients in balancing assortment

Tripled the business in one year period •General Direction of communication and sales departments, managing a staffof 6 people, reporting to US CEO and Italian President •Collaborated with US CEO in media planning, sale's strategies, seasonal projects and solely managed communication US budgets •Responsible for seasonal media planning and brand positioning •Liable for all special events; press wholesale and retail •Optimized merchandise selection for US market Director of Sales-North America •Expanded wholesale distribution for Cesare Paciotti main lines by opening new wholesale channels •Planned and executed presentations for North American and Canadian clients •Organized special events and stafftraining for department stores •Analyzed sales reports •Worked on product editing and offering with the Italian factory before every new market

Giuseppe Zanotti's personal assistant , Italy Jul 1998-Aug 2001 Established brand awareness in North America •Assisted Mr Zanotti in all his tasks as Designer and Owner ofthe company •Supported him in directing his style studio, overseeing product development, fitting, managing designers and various researches •Helped him with business meetings, launches ofnew stores, business plans and on all his institutional press Management Coordinator - PR Manager New York •Created and set up press office for three different lines: Giuseppe Zanotti, Casadei, Roberto Cavalli •Established an extended media contacts, developed brand's names and product media placement •Organized and executed press and buyer's presentations, interacted with celebrities stylists, press directors and selected buyers •Executed market appointments, and followed up with all various aspects related to the order

Oversaw all orders including initial sell, payment terms, shipment and retail product performances •Responsible for public relations with all foreign customers and assistance to buying agencies •Developed sales with various market strategies •Created and analyzed reports for the annual sell out to assess effectiveness ofmarketing projects