15 years of buying expertise online and offline in the fashion industry dedicated to multibrands and brands- from luxury to accessible across women, men and children on a wide range of categories, and based of variable business models approach
Clients include brick and mortar stores, e-shops, brands and hotels: 24S, Moda Operandi, Paris Society groupe, Siwilaï Bangkok, Verso Antwerp, Day & Night Saint Petersburg, Pellafinet, Isabel Marrant.. Research exclusive products or designer talents across the fashion world, by following closely trends and monitoring competitive analysis (product mix, pricing, sales analysis positioning) to match clients DNA Manage and grow a portfolio of 350 brands from accessible to luxury Deal with “open to buy”sales plan or drop ship business models, negotiate terms and conditions with partners to optimize the profitability Monitor sales feedback and ensure corrective action in term of stocks, replenishments, promotions and carry overs product position. Work on collection plan, fittings to optimize design vision and commercial goals Deal trade marketing participation with partners, initiate collaboration, capsules & exclusive products, participate to newsletters animations Work on visual merchandising to upgrade the UX or the in-store presentation, supervise shooting of product pages silhouettes Work closely with buying and marketing & merchandising team to optimize the sales Manage a team of 4 to 6 people, depending client's organization, in creating open culture approach
Built the straegy and managed the brand portfolio for the 17 stores of Printemps Involved in buying strategy with 100 whosalers (70 millions turnover by market)to ensure maximisation of sales and inventory Initiated and supervised negociation with brands partners: location sales staff exclusivity ... Worked closely with CRM and on weekly sales reports Anticipated market trends nd forecasting with conducted competitor analysis see less