Dedicated and accomplished digital leader with an in-depth knowledge of ecommerce and maximising business presence in the digital and omnichannel domain.
Head of Digital: June 2019 - 2022 Ecommerce Business Development Manager: July 2015 – June 2019 The Lounge Co was formed in August 2015. As the first employee I managed the program of business evolution from embryonic stages to achieving an annual revenue of over £8m in 2022. During my time with Sofa Brands international I also project managed the transformation of gplan.co.uk and parkerknoll.co.uk websites to eCommerce sites that now trade alongside their well-established retailer network Responsibilities include: • Management of £700k PPC budget to encourage online sales and improve online proposition. • Management of web development to produce a class leading ecommerce website with optimised SEO and class leading UX. • Developing KPI's and monitoring Google analytics whilst making business adjustments to ensure monthly KPIs are met. • Program management of deliverables including new product ranges, product changes, marketing events, promotional campaign launches and change overs. • Writing requirement specifications for web development agencies to deliver against • Magento project: www.theloungeco.com • Woocommerce websites built: ○ www.gplan.co.uk ○ www.parkerknoll.co.uk ○ www.duresta.com
Folk Digital is a Magento Enterprise digital agency that delivers exceptional ecommerce websites. As Project Manager my role involved overseeing daily and medium term creation and/or improvement of a subset of Folk's ecommerce website portfolio. Folk is committed to Agile methodologies utilising Atlassian, Jira and the associated suite. Magento projects: www.annesemonin.com and www.hackett.com/gb/ (and others)
I chose to become self-employed to provide flexible hours whilst I managed and worked on a major building project to modernise and extend a small cottage to become the family home. During these two years I single handedly designed and developed three ecommerce websites on the Magento platform for local SME businesses and established a network of fellow freelance ecommerce website developers. All these sites are still in use today - a testimony to the technical merit of their implementation and design. Magento projects: www.buttonandsprung.com , www.orchidfurniture.co.uk , www.aspiga.com
Trilogy Communications develop software for broadcast talkback and broadcast video synchronisation products for mission critical applications. As the Product Manager for Trilogy's broadcast range of products I was responsible for road mapping development strategy and producing requirements specifications, systems testing and feedback to R&D.
Effect Technology Ltd was founded in 2005 as an offshoot of Effect Systems Ltd, a small company manufacturing high-end broadcast quality format converters.
Effect Systems provided support for Quantel's broadcast equipment from 1994.