20 years international experience in tech, luxury and cosmetics companies, with expertise as omnichannel, E-commerce, Sales and Marketing manager. Flexibility and adaptation within multicultural and multifunctional teams. Complex transversal projects lead inside matrix structures.
Global scale of Airbnb Concierge Service marketplace ▪ Member of Hosting Services leadership team ▪ 2 direct reports. Indirect management of 20 call center agents ▪ Business development ➢ expanded the concierge network from 60 to 10 000+ within two years (2000m$ GBV): achievements included developing program awareness, establishing scalable onboarding processes, and assembling vendor agents’ teams ➢ managed network expansion to 10 countries including US: go to market strategy and collaboration with countries teams to adapt to local needs.
In charge of Dyson Direct channels, digital media activities and owner experience ▪ 11 people management: restructuring of the team ▪ Member of Dyson France Management team ▪ Business development: achieved 80m€ revenue (x3 in 2 years), holding a 30% Direct share ➢ managed dyson.fr brand site and e-shop ➢ expanded marketplaces network: Veepee, C Discount, Ebay & Backmarket ➢ oversaw other Direct channels: sales through services and physical direct ▪ Digital Media ➢ managed digital media budget and campaigns ➢ introduced new traffic channels (Affiliation) ▪ Owner Experience ➢ developed a cross channels owner centric strategy through new services and CRM ➢ managed relationship and motivation of external call center agents
In charge of Bata.fr (+40% YoY) and Bata.ch (+16% YoY) development in a retail environment ▪ Omnichannel ➢ aligned offline/online operations with retail teams notably click&collect launch ➢ managed marketplaces for France and EU (Zalando) ▪ Marketing ➢ initiated the launch of affiliation channel for Europe ➢ external partnerships implementation (Ventes Privées, Groupon) ▪ Logistic ➢ daily operations and annual negotiations with suppliers resulting at -15% costs decrease ▪ Customer Service ➢ France and Switzerland customer service management
In charge of Amazon France Books demand – 150m€ revenue • 5 people management • Business development • weekly analyze of demand metrics and trends and proposal of daily actions to sustain budget • Projects leader for books category • cooperation with Amazon EU traffic team to improve the performance of various channels • follow-up and implementation of new site widgets aiming at improving user experience • pricing projects coordination
Import and French Books vendors management (35 vendors, 50% of category revenue) • Negotiation • lead of yearly and ad hoc negotiations with French publishers • coordination with EU import vendor managers in order to lead common T&Cs negotiations • Business development • coordination of demand, supply chain and vendor management teams to develop marketing actions, improve negotiations and supply chain processes • writing and set-up of import books development plan • Transversal projects • vendor management support to amazon.it and.es launch • books vendor database complete rework aiming at margin improvement, accuracy of ordering system and delivery delays improvement
Definition and optimisation of headquarters strategy for Asia and Anglo-Saxon zone countries • Marketing Coordination • recommendation of launch strategy and investment priorities • support to the operational execution of the regional marketing plans • Forecasts • challenge and follow-up of markets sales forecasts and promotion programs • Innovation Business Team - Sell-Out leader for Make-up • member of a multidisciplinary work-skills team dedicated to make-up axis: optimization of 3 years range plan and building of 360° launch platform for the markets
Adaptation, building and set-up of the Travel Retail strategy on 150 airports ▪ Operational Marketing ➢ adaptation and communication of the international strategy to the Travel Retail network ➢ development and follow-up of the promotional plan of the zone main operators ➢ creation and management of an annual incentive program for the sales forces ▪ Analysis and sales forecasts ➢ monthly management of a 1200 Skus forecasts basis ▪ Project leader for the main yearly events of the zone (Tax Free Exhibition, training seminars...)
Operational Marketing then development • daily operational marketing support for the LV European stores (80 Boutiques in 22 countries) • weekly reporting and analysis of new products sales • involvement in the watches range development
OPERATIONAL MARKETING, THEN DEVELOPMENT ▪ coordination of boutiques building sites and Corners installation ▪ involvement in the watches, jewellery and eyewear ranges development