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Anushka Roy

MA Luxury Fashion Brand Management | Nottingham Trent University'24 | NIFT'23
About

I have extensive experience in retail design and customer engagement, excelling in dynamic environments. Skilled in Adobe Creative Suite, I focus on creating compelling visual content and innovative branding solutions for various brands.

Previous Brands
Nottingham Trent University
Edcons Exports PVT LTD
Aranyani Atelier
Work Experience
Course Representative
Jan ‘24 -
Nottingham Trent University

Sustainability Representative
Oct ‘23 -
Nottingham Trent University

Freelance Graphic Designer
Apr ‘23 - Aug ‘23
Self employed

• Spearheaded the design of branding, packaging, and patterns by translating client specifications into compelling visuals using Adobe expertise. • Managed the entire project life cycle, from initial client consultations and concept presentations to iterative refinement and final delivery. • Cultivated strong client partnerships through proactive communication and strategic alignment, ensuring designs exceeded expectations. • Showcased adeptness in translating client visions into cohesive and impactful branding and design assets. • Achieved a successful market launch with accolades from the client for delivering exceptional quality and meeting strategic objectives.

Product Design Intern
Jan ‘23 - Apr ‘23
Edcons Exports PVT LTD

• Orchestrated business development initiatives by leveraging adept written communication skills to engage clients effectively. • Applied Photoshop proficiency to enhance multimedia design, specializing in image editing to create compelling visual content. • Demonstrated adeptness in supply chain management, adeptly sourcing materials and overseeing vendor relationships to optimize operational efficiency. • Crafted visually captivating marketing collateral, showcasing expertise in layout and composition to maximize impact and engagement. • Utilized advanced Excel capabilities for meticulous data organization and efficient product information management. • Spearheaded end-to-end product design processes, encompassing concept development and meticulous creation of Bill of Materials (BOM). • Fostered cross-functional collaboration through articulate interpersonal communication, facilitating seamless team coordination. • Managed concurrent tasks and projects adeptly through strategic prioritization and effective time management practices.

Product Design Intern
Jun ‘22 - Jul ‘22
Aranyani Atelier

• Conducted in-depth market research and competitive analysis, demonstrating strong research and analytical skills. • Conceptualized and designed a collection of four women's leather handbags, overseeing the process from ideation to execution. • Drew inspiration from trends and brand aesthetics to create innovative, on-brand product designs. • Managed the full design process, including sketching, prototyping, and refining concepts. • Ensured all designs aligned with brand identity while introducing fresh creative perspectives. • Produced and revised 50 detailed technical specification sheets with meticulous attention to detail, meeting a tight 2-day deadline during a colleague’s absence. • Gained comprehensive exposure to KPIs and the full product development life cycle by shadowing and assisting various teams. • Demonstrated flexibility and a willingness to support multiple departments, maximizing learning opportunities. • Contributed innovative ideas during collaborative brainstorming sessions, showcasing critical and creative thinking.

Retail Experience
Retail Category
Other
Work Environment
Department store
Product Category
Menswear
Womenswear
Responsibilities
Storytelling
Greeting
Styling
Product setup
Packaging
Client Advising
Languages
Bengali - Native
English - Fluent
French - Basic
Hindi - Fluent
Education & Training
Nottingham Trent University
‘23 - ‘24
Master of Arts - MA
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
‘19 - ‘23
Bachelor's degree