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Emilie Auvray

Brand Manager / Travel Retail Manager
About

Sharing, inspiring, empowering are the core values which drive me in my job everyday. Evolving in a complex environment involving stakeholders such as brands, sales assistants and the operational team ; push me to challenge myself and widen my set of skills to continuously meet my assigned objectives with professionalism and thoroughness.

Previous Brands
Air France
Bottega Veneta
CELINE
CHANEL
FashionTV
Freiremar
Hallmark Cards
Henkel
M.Adris Enterprise Uk
Work Experience
BRAND MANAGER
Jul ‘21 - Now
CELINE

Celine operated by SDA (Société de Distribution Aéroportuaire) – J.V. Paris Aéroport & Lagardère Travel Retail Working languages: French & English Creation of a NEW Business model: Affiliation (mix of wholesale and stores directly operated by the brand > brand concept & sales tools property - HR & logistic operated by the supplier SDA) Missions: •Affiliation business model construction > project management with all departments including logistic, merchandising, stock management, operations, marketing, visual merch., security and safety, legal and accounting department •Dedicated to the establishment, representation, global development & retail excellence in travel retail Operation of a full 360 marketing scope: •Management of 7 stores (4 CELINE + 3 FENDI), including 6 openings > €16m turnover •Retail architecture advisor for new stores openings in T2E Hall K + T2E Hall L + T2EM + T1 •Responsible for the company's image, codes and values •Strategic planning definition and follow up aligned with brands expectations •Operation & performance management •Performance, competitors and trend analysis (weekly reporting of KPI's) •Set up order revision with the merchandising department (sharing performance feedbacks) •Logistical activities: stock management, purchasing support (supply/demand) •Client marketing: customer loyalty / customer experience / customer service •In charge of the merchandising linked to the brand's VM Team •Transversal management of 36 Sales Assistants and 12 Managers •In charge of the sales force recruitment, store induction and training •Benchmark of competitors: newsletter shared with the team for a weekly fashion culture update

BRAND MANAGER
Aug ‘18 - Jul ‘21
Bottega Veneta

Bottega Veneta operated by SDA (Société de Distribution Aéroportuaire) – J.V. Paris Aéroport et Lagardère Travel Retail Working languages: French & English Missions: •Dedicated to the establishment, representation, global development & retail excellence in travel retail Operation of a full 360 marketing scope: •Management of 5 stores including 2 openings > €5m turnover •Retail architecture advisor for new stores openings in T2EK + T2EL + T1 •Responsible for the company's image, codes and values •Strategic planning definition and follow up aligned with brands expectations •Operation & performance Management •Performance, competitors and trend analysis (weekly reporting of KPI's) •Buying session participation in Milan (sharing performance feedbacks) •Logistical activities: stock management, purchasing support (supply/demand) •Client marketing: customer loyalty / customer experience / customer service •In charge of the merchandising linked to the brand's VM Team •Transversal management of 25 Sales Assistants and 5 Managers •In charge of the sales force recruitment, store induction and training •Benchmark of competitors: newsletter shared with the team for a weekly fashion culture update

SENIOR PRODUCT MANAGER
Mar ‘17 - Apr ‘18
Hallmark Cards

Working languages: English & Spanish Management of a €4m turnover business: •Strategic and operational recommendations on the product portfolio •Project management, from the developmental stage of product (launch) to the planning •Project coordination (internally & externally), performance, competitors and trend analysis

INTERNATIONAL OPERATIONAL MARKETING EXECUTIVE
Dec ‘14 - Mar ‘17
Henkel

Working languages: French & English Cosmetic industry based in Algeria & Morocco Management of a €4.5m turnover business: •Sales force management and sales animation •In charge of the sales force recruitment, store induction and training •Transversal management of 30 Sales Assistants and 4 Managers •Definition and implementation of the operational marketing action plan of the export area (annual budget $700k on 400 references) •Organisation of blogger events •Product launch according to specifications of the market •Weekly reporting of KPI's (sales, stocks, actions & sales promotions) •Logistical activities: stock management, orders, expeditions, invoicing & quotations •Business travel: 10 nights / month

CUSTOMER RELATIONSHIP REFERENT
Jan ‘14 - Jul ‘14
CHANEL

Working languages: French & English •Welcoming of the high end clientele in store •Internal & external communication assistant •Product promotions •After sales support and service, distance selling (invoices, transport, payments), •CITES and Washington convention documents

COMMUNICATION OFFICER / RELATIONSHIP MANAGER
Oct ‘11 - Mar ‘12
FashionTV

Working languages: French & English •Customer relationship referent •Promotional strategy to moroccan designers « New trends » (organisation of media events, fashion shows…)

FLIGHT ATTENDANT
Mar ‘10 - Oct ‘11
Air France

Working languages: French, English & Spanish Civil aviation industry Based in Paris Roissy CDG & Orly

IMPORT / EXPORT SALES FOCUS ON EUROPEAN MARKET
Jun ‘08 - Nov ‘09
M.Adris Enterprise Uk

Working language: English Fishing industry based in Manchester, UK •Market development •Trade relationship management •Shipment management (INCOTERMS) focus to Europe EXPORT SALES

EXPORT SALES
Jun ‘07 - Apr ‘08
Freiremar

Working languages : English, Spanish & French Fishing industry based in Murcia, Spain - Commercial missions

Languages
English - Fluent
Spanish - Basic
French - Native
Paris, France