Marketing specialist looking for an opportunity where I can use my knowledge of the drivers of human motivation to better connect product and consumer needs.
• Develop and implement all marketing strategies • Manage and coordinate marketing campaigns (Facebook Ads, email and notification campaigns) • Ensure brand image quality in collaboration with creative and communication teams • Lead consumer market research efforts to optimize application accordingly • Monitor active user rates and strategies to keep retention rate high
• Manage and plan client projects, testing marketing campaigns, user and in-person experiences • Analyze survey and neuro data to deliver key insights, trends, cultural shifts and optimizations • Build and present reports to clearly communicate analytical conclusions and insights to stakeholders • Support new product innovation and development by testing and optimizing products • Train new analysts in client relations, data analysis and reporting
• Assisted project manager with planning, study design, analysis and presentation design • Served as an initial point of contact for clients on research inquiries and projects • Contributed to new business proposals and presentations • Researched client marketing strategy, past campaigns and competitors