👋 Hello! I am a fashion and interior design curation and assortment specialist based in Los Angeles and Paris. Born and raised in Paris and after an academic background in business and fashion, I made my debut in retail buying for Parisian luxury houses. In 2015 I founded the iconic Parisian store Gang of Earlybirds, known for being a true pioneer in selecting and introducing in Europe new and desirable designers from the USA and around the world. After 10 years of experience in fashion, merchandising and e-commerce, mainly in Paris, I am now relocating with my family in Los Angeles, California. Today, I provide curation and assortment consulting services in fashion and interior design industry to privates, professionals and brands. To know more about my services, check out my website www.fannyairault.com and subscribe to my newsletter here: https://www.fannyairault.com/newsletter
Situated between LA and Paris, Studio F.A is a fashion, interior and lifestyle curation studio for privates, professionals and brands. Our method of creative cross-pollination across aesthetic domains helps you create a world of balance, beauty, harmony. I offer services like: - Merchandising and product assortment: curation, retail buying, brand scouting, product range strategies, collection plan - Fashion and interior design shopping book - Commercial and retail development between USA and France
- Managed MOLANG e-commerce platform (Technical roadmap, acquisition, trafic, logistic etc.) - Managed Molang.com product assortment: exclusive collection development and licensee products sourcing - Supervised and managed Millimages digital activities: social media strategy, digital campaign, Youtube channels development - Budget management (approx. 1,5M€) - Managed a team of 8 people
- Launched MOLANG official e-commerce plateform: www.molang.com - Created and launched an exclusive MOLANG product line for molang.com (Ready-to-wear, fashion accessories, stationery, home decor etc.): collection plan, design, production management, pricing, go to market - Buying of the best Molang licensed products around the world - Growth Marketing strategy: SEO, e-mailing, SEA - Technical roadmap - Logistic & CRM
Gang of Earlybirds is an omni-canal retailer based in Paris from 2015 to 2019. Gang of Earlybirds is focused on an exclusive assortment of high end and highly desirable digital-native international fashion brands and specialized in providing exciting digital content and customer care. In this experience I managed all aspects of the business - Unique curation and product assortment of +50 brands never distributed in France before: Cult Gaia, Rixo, Staud, Nanushka, Caron Callahan, Rachel Comey, Maryam Nassir Zadeh, Ace & Jig, By Far, Simon Miller, Grey Matters, Cléopatra's Bling, St Agni, Mara Hoffmann, I Love Mr Mittens, Vere Verto, Janessa Léone - Raised 500k€ in funding. - Launched 1 brick and mortar in Paris and 1 e-shop (Shopify) - Grew GOEB from 0 to 35k€ RMR and 12k online visits per month over a 4-year period - Grew and managed community of +4000 active customers and +26k followers on social media - Featured in fashion and business press (Vogue, Elle France & Japan, WGSN, Fashion Network, Les Echos Start etc.) - Recruited and managed a team of +5 people - Managed artistic direction (Photography and visual contents)