- Definition and implementation of the international influence plan for Hennessy categories: global launches, local support for markets - Negotiation & Management of global partnerships definition of the strategy, management of influencers & celebrities. - Launch of the the global deal with the NBA - Sourcing and management of artistic collaborations, content production & media partnerships - Cultural & community infiltration strategy: collaborations with hip-hop artists and labels, events sponsoring, cultural content strategy - Coordination of listening analysis, activation reportings, corporate and crisis communication
- Set up of the Global Digital Influencers Strategy for the Europe Market (15 countries), local activations - X3 of the brand noise in Europe in one year (source Radarly / Linkfluence), TOP 10 digital makeup brands - Management of the social medias & digital media campaigns, creation of new digital campaigns with successful launches (Waterblend, X3 in the sales after the digital campaign) - PR & E-PR Coordination, organization of brand events - Launch of the Europe Talents Relationships makeup artists strategy - Management of local social medias - Reach of the official accounts X 2 in one year
- Launching strategy of the project (Business & Financial Plan), events, marketing, digital, ... - Business development - Partnerships with Cinema companies
- Business development, sourcing of new customers, groups strategy, tradeshows - Coordination of the Marketing - Communication strategy - Sourcing of new partnerships - Organisation of brand events
- Quantative and qualitative surveys of the business, sell in and sell out, profitability of the different markets and points of sales - Budgets and P&L building and follow up - Benchmarks with competition
- Public and PR events for Dior, Givenchy, Guerlain and Acqua di Parma, follow up of the journalists - Launching of a digital PR strategy - Benchmarks with competition - Coordination of special projects : new CRM database, new photothèque for Dior
- Coordination of the international media strategy for Europe and Middle East - Media budget surveys - Operational coordination of digital campaigns