With over 16 years of experience in marketing, I have worked across diverse sectors including B2C and B2B retail, telecoms, and gaming. Currently Head of Marketing at AMARA, a prominent online luxury homewares retailer, I lead a talented team, driving impactful strategies and campaigns that boost brand visibility and revenue. My expertise lies in crafting compelling narratives, executing multi-channel campaigns, and leveraging consumer behaviour insights. I foster strong partnerships, both internally and externally, ensuring seamless execution and alignment. A data-driven decision-maker, I thrive in dynamic environments, constantly innovating to stay ahead. If you seek a results-oriented marketing professional with retail, telecoms, and gaming experience, let's connect and explore how my expertise can contribute to your organisation's growth and success in today's competitive landscape.
AMARA is an online global luxury homeware retailer, now part of the Frasers Group. I lead a team of seven across the Email, Performance Marketing, Content and Trade Accounts teams, reporting into the CMO. I set the marketing strategy and together with my team and the wider marketing function, we deliver exceptional marketing experiences for our consumers to grow new customer acquisition and retention.
Temporary secondment from Planning-Inc Planning EU CRM activities and resource Monitoring coupons spend and budgeting Developing and enhancing a toolset to streamline and optimise campaign planning, resource management and delivery