Dweet
Dweet

Elena Bashorun

Sales and Marketing
About

With extensive experience in retail management and customer service, I successfully led in a popular online shops, first store. I'm skilled in team leadership, problem-solving, and adapting to dynamic environments, always aiming to deliver exceptional shopping experiences.

Previous Brands
Energizer Holdings
John Lewis
BLAKELY LONDON
Work Experience
SALES AND MARKETING INTERN
Sep ‘23 - Aug ‘24
Energizer Holdings

During my internship, I gained advanced proficiency in Microsoft Office, including Excel, Word, PowerPoint, and Outlook. I developed and delivered presentations for business meetings, represented the company in customer meetings, and collaborated with global internal departments and external companies, enhancing my communication and interpersonal skills. I successfully coordinated and planned charity events and key annual gatherings, demonstrating adaptability and effective problem-solving. My role involved content creation, where I designed materials for company launches and culture updates. Additionally, I conducted data analysis to deliver actionable insights and managed my time effectively to handle high workloads and tight deadlines. My internship also provided experience in account management, contributing to strategy development and performance improvements.

STORE MANAGER
Oct ‘22 - Aug ‘23
BLAKELY LONDON

In this role, I managed the first London store for a well-known online brand, which was already generating significant buzz and excitement. It was thrilling to contribute to this dynamic atmosphere. I was responsible for managing the team, while balancing shop standards with sales objectives. The fast-paced, ever-evolving environment presented continual challenges, pushing me to adapt and excel in team management while driving store performance.

SELLING PARTNER
Jan ‘19 - Jan ‘22
John Lewis

This role as a sale assistant significantly broadened my horizons. I was introduced to new levels of ownership as the company prides itself on making each of their employees a partner in their own right. This environment allowed for me to take on responsibilities and roles that furthered my appreciation for the trade. Additionally, I developed the ability to build relationships with various customer demographics and transferable skills including problem solving in a calm, professional and efficient way that altogether proved both beneficial for the customer and the company. WITHERS WORLDWIDE LLP - LAW FIRM WORK EXPERIENCE This placement provided me with the opportunity to shadow a Family Lawyer and gain hands-on experience with real-life cases. While handling my own tasks, I developed new research skills by utilising various databases and enhanced my debating abilities through participation in meetings and presentations. 2019

Retail Experience
Store Approvals
John Lewis
Fenwick
Retail Category
High street
Premium
Work Environment
Department store
Boutique
Pop-Up
Flagship store
High street store
Product Category
Menswear
Womenswear
Accessories
Footwear
Responsibilities
Greeting
Storytelling
Complaint handling
Returns & Exchanges
Upselling
Cash register
Transactions
Packaging
Client Advising
Product setup
Product labelling
Inventory control
Delivery processing
Stockroom management
Stock control
Order preparation
Store Maintenance
Open/closing store
Health & safety
Languages
English - Fluent
Bulgarian - Basic
Education & Training
University of Birmingham
‘21 - ‘24
Law with Criminology
The Open University
‘19 - ‘19
Online Course
Forensic Psychology
Tolworth Girls’ School and Sixth Form
‘13 - ‘18
GCSE'S- A LEVEL