Dynamic and results-oriented marketing professional with a robust academic background and hands-on experience in digital marketing, business development, B2B relations and talent acquisition. During my Master's Degree, I led an impactful project focusing on digital transformation, e-commerce development, and comprehensive marketing strategies. Skilled in SEO optimization, content creation, ads campaigns and analytics, I have successfully implemented campaigns that enhance brand visibility and drive ROI. Proficient in utilizing a diverse tech stack including Google Ads, Google Analytics, SEMrush, Wordpress, Canva, Figma and Adobe Suite. Proven ability to manage multiple projects, collaborate cross-functionally, and deliver measurable results. Fluent in French and English, with a strong commitment to continuous learning and professional growth.
Tech Stack : macOS, iOS, Excel, Google Sheets, Canva, Slack, Zoom, Indeed, Monster, APEC, FranceTravail, Linkedin Recruiter - Consistently secured 20-25 candidates per career event, boosting talent pipeline and recruitment efforts - Utilized advanced search techniques on job boards and social platforms to identify qualified candidates. - Implemented new phone-screening techniques, improving candidate quality for our client's career events. - Streamlined job listing management across multiple platforms, reducing time spent and increasing productivity for the team. - Enhanced talent sourcing processes and interview narratives, resulting in 10% increase in successful placements and improved team performance. - Consistently achieved weekly, monthly, and quarterly objectives, resulting in commissions, showcasing strong performance in talent acquisition
Tech Stack : macOS, iOS, Excel, Google Sheets, SEMrush, Google Search Console - Increased client base by identifying new client opportunities and presenting tailored SEO solutions, resulting in enhanced online visibility and SERP rankings. - Performed in-depth keyword research with SEMRush to assess SEO optimization potential on prospects' websites. - Initiated meetings with potential clients with the agency lead by effectively showcasing the benefits of SEO services. - Analyzed competitors' SEO tactics to inform audit and collaborated in delivering comprehensive SEO performance reviews and strategies during client meetings.
- Served as a brand ambassador for Nespresso, welcoming and guiding premium coffee enthusiasts. - Developed and maintained comprehensive expertise in Nespresso's entire product range, including coffee origins, flavor profiles, and industry trends. - Provided personalized coffee and machine recommendations based on individual customer preferences and needs - Conducted engaging coffee tastings and demonstrations, educating customers about unique flavor profiles and creating elevated coffee experiences. (Barista Nespresso bar) - Drove sales across all Nespresso product lines while maintaining the brand's premium image. - Offered technical assistance for Nespresso machines and resolved customer inquiries. - Consistently stayed informed about Nespresso news, products, services, and procedures. - Maintained rigorous food safety and hygiene standards, ensuring proper cleaning of equipment and work areas, and adhering to strict personal hygiene practices