Eleanor Sheppard

Responsible for global and regional marketing transformation at scale and pace •Delivered £2.9M in marketing-driven organic revenue in 6 months outperforming previous 12 months by 223% •Grew website visitors by 56%, social media engagement +198% and LinkedIn followers +36% to >22K in 6 months •Sourced and contracted PR agency increasing reach >7M with average domain authority 57% •Delivered branded insight-driven marketing intranet/social platform 'workvivo 'and integration of interactive content management platform, 'Mediafly 360' •Developed and delivered sales pitch decks resulting £multi-million enterprise business wins •Stabilised brand and created new brand strategy, redefined brand hierarchy integrating multiple acquisitions •Transformed/ rebuilt siloed marketing function delivering a culture of 'wingmanship' and safe collaboration

B2B FinTech start up in Hospitality. Employee number 4. First marketing team hire ●Secured £1.25M seed funding and doubled business growth in 3 months ●Led major rebrand and launch for hospitality fintech – B2B, B2B2C and D2C propositions from inception to delivery ●Delivered new B2B & B2B2C unified brand assets across all customer touchpoints/ owned 3rd party channels/CRM ●Delivered B2B integrated marketing campaigns in hospitality/sport increasing social followers >5000 of new brand ●Increased organic brand search >100% and increased site traffic/high intent sales by 132% ●B2B launch in main international markets, D2C launch to meet ambitious 22/23 sales targets ●Interim 'C-level' leader for 20 person sales & customer experience team ●B2B2C customer marketing toolkit, for hotel groups, restaurant chains, independents, sports stadiums to support product education, drive end user usage & increase brand awareness.

Fitness product guest presenter for QVC shopping channel, delivering >£1k sales per minute Nov 2020 – To date

Personalised Video Lab, Customer Engagement SaaS Platform ●Created and delivered new UK subsidiary brand, value proposition and customer messaging platform ●Launched website, social channels and executed organic content strategy and plan with zero budget ●Organic acquisition of Birmingham FA and regional white label distributer partnership in Sweden worth >30K ARR

Led delivery of £multi-billion eCommerce & Unified Commerce platform, Multinational Commerce GTM strategy and execution ●Delivered £5M in media exposure on an investment of £300K (equal to entire 3-year contract in Y1) ●Contracted 3-year sponsorship deal (Leicester Tigers RUFC) delivering £millions in customer acquisition ●Led global rebrand of Realex Payments (€115M acquired payment gateway) to Global Payments ●Reinvigorated global eCommerce and multinational commerce marketing team and rebuilt UK Regional marketing team infrastructure &processes ●Developed and delivered Global brand, Unified Commerce and eCommerce propositions and customer messaging platforms by target vertical ●1/22 handpicked candidates out of 24,000 employees to serve on Global GP I&D Advisor Council

Global Marketing Lead for SEQR & Seqr Go! & MeaWallet across 16 markets, driving all facets of product marketing, customer acquisition & customer retention. ●Created new brand guidelines and messaging strategy for B2C mobile payment 'SEQR' worth £6M ●Delivered consumer scheme, branding, messaging for world 1stmobile teenage payment app 'Seqr Go' ●Delivered B2B brand guidelines, collateral, and brand assets for B2B digital payments enabler, MeaWallet ●Delivered multimedia assets and influencer digital campaign content for SEQR and Seqr Go! https://www.youtube.com/watch?v=wCfih8R04Do

Led delivery of key B2B 7 B2B2C marketing strategies to drive demand, growth, and revenue across the EMEAA ●Led re-brand of Access Prepaid Worldwide to MasterCard Prepaid Management Services worth £33.2M ●Designed and implemented global B2B2C marketing strategy integrating Mastercard 'Priceless Cities' ●Developed and delivered best in class, global cardholder marketing collateral ●Delivered new EMEAA customer and partner programmes worth £15M ARR ●Created new loyalty programme with Mastercard Travel Rewards for Brazilian resellers worth £5M ARR ●Developed brand, value proposition, and co-branded D2C campaigns for Cash Passport ™ worth >£15M ●Founded delivered & managed new ELWN (Europeans Women's Leadership Network) Peterborough Circle

Re-invigorated global prepaid consumer travel brand & product 'Cash Passport ™', including card & card packaging ●Created global brand guidelines & best practice consumer messaging for generic, co brand & white label programmes, increasing brand value and operational efficiency by 110% ●Delivered programme marketing launches with new partner distributors in UAE (2015) and Canada (2016)

Directed full multi-channel Global marketing function, accountable for global brand management ●Delivered new product launches on TV Shopping Channel, QVC delivering >£1K sales per minute ●Increased UK retail sales by over +24% and online sales by over 200%

Headhunted as Group Marketing Director. Stepped up to Acting MD for Worldchoice ●Delivered EBITDA of +35% YOY in a fluctuating market and challenging economy ●Embedded consumer marketing campaigns serving 800 independent travel agents ●Boosted membership participation by 80% and business partner contribution by 30% ●Initiated and led the strategic Group Hierarchy & rebrand of TTA Worldchoice to The Travel Network Group ●Reduced staff expenditure +15% on a budget of £300K and increased productivity by 200%

Transformed D2C travel business. Reinvigorated brand driving NP from £2.3M to £9.8M (declining market) ●Increased customer acquisition by 75%, retention by 33% with a budgetary savings of £1M ●Reduced brochure mailing cost +>50% by implementing a customer propensity driven segmented database to increase ROI, reinvesting savings to drive advocacy and new customer acquisition ●Delivered >£1M YOY in operational savings ●Led data migration to new supplier system enhancing data intelligence and marketing efficiency ●Case Study https://www.youtube.com/watch?v=LGpNnhWWDoY