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Federica Depasquale

MA in Strategic Fashion Marketing Student | Passions include: Content Creation, Brand Strategy and PR Management
Previous Brands
ESE Malta - European School of English
JAYE Malta
PwC Malta
VF Group
ZARA SA
Work Experience
Fashion Marketing Intern
Sep ‘22 - Dec ‘22
VF Group

- Analysed Malta's fashion industry statistics and conducted a comparative analysis of sales - Met with the Logistics Department to discuss sales reports and customer feedback - Devised strategies to drive online traffic to the website through Social Media - Designed e-commerce graphics using Adobe Photoshop - Produced written and graphic content for social media channels and newsletters - Managed the website through Wordpress by updating the content and visuals

English Language Teacher
Jul ‘21 - Aug ‘22
ESE Malta - European School of English

- Researched new teaching techniques - Prepared instructional teaching materials and resources consistent with our learning objectives and student needs - Established individualized plans for students with special requirements - Helped students to work independently and collaboratively in groups - Created a supporting and positive classroom environment - Resolved any crises formed in the classroom - Established and maintained the schools policies by ensuring the appropriate standards of the students’ behaviour

Retail Sales Assistant
Nov ‘19 - Jul ‘21
ZARA SA

- Meticulously handled POS system transactions include credit, cash, exchanges, returns, and refunds to ensure seamless and accurate cash flow - Met daily KPI goals by measuring foot traffic into the store and upselling our best sellers - Assisted to customer needs and provided them with high quality service while upholding brand standards and values to ensure customer satisfaction - Maintained a clean, organized inventory and curated displays of rotating seasonal clothing and accessories - Ensured accurate inventory counts for over 300 items by counting stocks and timely identifying and reconciling any discrepancies

Teacher and Event Planner
Jul ‘19 - Sep ‘19
JAYE Malta

- Promoted students’ intrinsic motivation by providing meaningful and progressively challenging learning experiences which include: self-exploration, questioning, making choices, setting goals, planning and organizing, implementing, self-evaluating and demonstrating initiative in tasks and projects - Provided opportunities for students to access and use current technology, resources and information to solve problems - Ensured to build students’ ability to work collaboratively with others - Adapted instructions and support to students’ differences in development, learning styles, strengths and needs - Maintained a safe, orderly environment conducive to learning Also: - Outlined the scope of the event, including time, date, location and budget - Coordinated event logistics and services, including technology and equipment needed to run the event, food, drinks, transportation, entertainment, and more - Anticipated the clients’ needs and prepared for any potential problems - Produced and developed marketing materials

Junior Marketing Executive
Jun ‘18 - Jul ‘19
PwC Malta

- Shadowed and assisted employees' in Graphic design and marketing departments - Organized and assisted in the development of advertising campaigns and promotional events - Wrote and proofread marketing copies for both online and print campaigns - Assisted in data computation

Retail Experience
Retail Category
High street
High-end luxury
Work Environment
High street store
Other
Product Category
Menswear
Womenswear
Accessories
Beauty & Fragrances
Footwear
Responsibilities
Client Help
Complaint handling
Greeting
Client Advising
Packaging
Online orders fulfilment
Returns & Exchanges
Cash register
Transactions
Product labelling
Stockroom management
Order preparation
Store Maintenance
Languages
English
French
Maltese
Education & Training
London College of Fashion, University of the Arts London
‘23 - ‘24
Master of Arts - MA
University of Malta
‘20 - ‘23
Bachelor of Arts - BA
ICE Malta
‘18 - ‘19
Professional Diploma