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Suki Swift

Creative Strategist • Brand Innovation Lead • SNR Project Manager • ( PhD Candidate) Luxury Goods • Fine Fragrance • Niche Perfumery • Beauty & Wellbeing USA APAC EMEA
About

I am a multi category, multi channel Global Product Innovation Lead • Creative Design Strategist • PhD Candidate in Design spearheading premium consumer centric design innovation delivering exceptional products services and brand experiences globally . Leading on Product and Experience Innovation and Ideation delivering winning products for some of the world’s award-winning Luxury Goods Brands inc : charlotte tilbury global • sephora.com • clarins asia • takasago • symrise • firmenich • iff • space nk • parfums c dior • hermes asia • diptique • design hotels • aman hotels • the four seasons hotels asia • the datai langkawi • wgsn • luxe asia harvey nichols • selfridges & co • nielsen • kantar • mintel • l’occitane provence across the following categories : Luxury Apparel • Accessories • Niche Perfumery • Beauty & Wellness Brands & Platforms across USA APAC EMEA KEY SKILLS • International Project Management Project Management experience managing multiple projects concurrently across cross-cultural geographically dispersed teams, clients, projects across external and internal teams. • Creative Strategy • Consumer Centric Design & Product Innovation • Strategic Brand Marketing & Communications Experience gained from both Brand / Agency-side roles cross category . Execution of strategic rich communications (Digital Copy Visual Content Social Media Blog Editorial Immersive Events & Activations) • Global Luxury Brand Strategy Reimagining Redesigning Consumer Centric Products and Service Innovation. • Global Market Insights & Trends Analyst Conversion of Industry Insights to identify revenue gaps using Qualitative & Quantitative Research methodologies inc: in-depth Market Research Studies & Future Trend Analysis Survey Design • Sensory Panel Design & Management • Olfactive Trainer • Global Innovation and Entrepreneurship Education • Olfactive Trends • Insights Analysis

Previous Brands
ANOKHI
Charlotte Tilbury Beauty
Gap Inc.
L'ALCHIMISTE PARFUMS (FR) SENSORY BRANDING
L’ALCHIMISTE PARFUMS (FR) SENSORY BRANDING • MARKETING • COMMUNICATIONS AGENCY
The Body Shop
United Nations
Victoria and Albert Museum
WGSN
THE GAP • RALPH LAUREN • DKNY
Work Experience
Global Fragrance Education Manager
Nov ‘23 - Now
Charlotte Tilbury Beauty

Design and delivery of high-quality, creative, blended learning Global Fragrance Education & Marketing Toolkits for end-to-end consumer facing fragrance education programs Deployment of a wide variety of training methods including Classroom, In - Store, LMS, Digital & Experiential training ensuring alignment of global market-specific commercial and cultural needs.

L'ALCHIMISTE PARFUMS (FR) • ATELIER De PARFUMERIE •
Sep ‘20 - Now
The Royal Botanic Gardens , KEW

Global Fragrance Education Consultant • Principal Olfactive Trainer Retail Education Design and Delivery of Olfactory Training & Workshops Design & Delivery of immersive engaging Fragrance Masterclasses , Immersive Training & Sprints for Global Fragrance Education • Sales & Retail Marketing Teams • Global Fragrance Trends & Insights • Market Analysis EU APAC ASIA USA • Niche Perfumery • Fine Fragrance Creation • Formulation Masterclass

L'ALCHIMISTE PARFUMS (FR)
Jul ‘16 - Now
L’ALCHIMISTE PARFUMS (FR) SENSORY BRANDING • MARKETING • COMMUNICATIONS AGENCY

Global Senior Project Manager • Innovation Lead • Fragrance & Beauty • APAC EMEA USA Creative Innovation of winning products and brand experiences for Premium Fine Fragrance • Niche Perfumery • Skin Care • Beauty • Personal Care • Air Care • Fragrance Houses • Botanical Ingredients Partners KEY SKILLS Innovation for a wide range of premium brands products and experiences delivering holistic engagement across multiple channels , driving growth and increased revenues for brands globally. NPD •  Product Design & Engineering cross category inc : Luxury Goods • Fine Fragrance • Niche Perfumery • Skin Care • Beauty Brands and Specialist Fragrance Ingredients Global Project Management: 14 + yrs Project Management experience with solid experience of cross cultural teams in multiple geo locations. Management of cross-cultural geo dispersed teams, clients, stakeholders + external and internal Design Brand Marketing Sales and R&D Teams concurrently. Global Fragrance • Beauty Marketing Brand Comms : Execution & Delivery of Global Marketing Brand Communications, Content Strategies & Campaigns across all physical & digital touch points . Execution of Immersive In Store Luxury Retail Beauty Events, Environmental Design Pop Ups Visual Communications and Brand Activations. Delivery of Perfumery Trend & Insight Reports Proposals, Pitches for all Digital and Social Media Channels Brand Copy TOV Editorial Consumer Trend & Insight Analyst : Conversion of Academic and Industry Consumer Insights to identify and drive revenues using Qualitative & Quantitative methodologies inc: in-depth Market Research Studies & Trend Analysis • Market Survey Design • Sensory Panel Design and Management SEA APAC EMEA L'ALCHIMISTE PARFUMS (FR) Artisanal Consultancy Premium Fine Fragrance • Niche Perfumery • Skincare •Beauty • Cosmetics Inspired by Mother Nature Made in France 🇫🇷 www.lalchimisteparfums.com

Design Strategist • Trend Forecasting • Design Research • EMEA APAC CHINA
Feb ‘08 - Sep ‘16
WGSN

WGSN MINTEL EUROMONITOR TREND BIBLE AGENCIES APAC EMEA • FREELANCE Luxury Market Research Consumer Trend Forecasting Insights & Analysis Cross Category - Premium Luxury Apparel • Fragrance Skin Care Beauty Market Research • Trend Analysis • Reporting Luxury • Premium Shopper Trends Insights & Analysis - APAC EMEA CHINA International Market Research Insight Analysis Key Areas : Sustainability • Circular Design

Design Strategist • Sustainability Consultant
Jan ‘02 - Jan ‘05
United Nations

Designed and delivered Micro Enterprise Projects for Fashion Business Management. Created and delivered Training Programs in Laos, India, Bangladesh, Indonesia and regionally throughout S.E Asia.

COUNTRY HEAD • DESIGN DIRECTOR • ASIA APAC EMEA
Jan ‘99 - Dec ‘10
The GAP

Accomplished Country Head • Design Director with extensive in country design management (Asia APAC EMEA) experience across multi-product : RTW Womenswear, Active wear and Accessories ( Leather ), at both luxury brand level and premium market level for multi channel retail and wholesale brands across multiple markets specifically EU USA EMEA to achieve optimal results. Core Expertise Design Direction • Concept Ideate Prototype Test Make Design Innovation - Product Supply Chain / Production Management Sampling

Fragrance : Skincare : Body Care • Cosmetics Print & Packaging Design
May ‘94 - May ‘97
The Body Shop

Fragrance Skincare Body Care NPD Beauty Care NPD Packaging Design Print + Surface Design

Curatorial Assistant
Jan ‘94 - Feb ‘95
Victoria and Albert Museum

Curatorial Assistant Nehru Gallery

Luxury Print Designer
Feb ‘93 - Sep ‘95
ANOKHI

Luxury Print Design : Apparel : Accessories : Interiors

Languages
English - Native
French - Work Proficiency
Hindi - Fluent
Spanish - Basic
Urdu - Fluent
Education & Training
ISIPCA
‘24 - ‘29
Doctor of Philosophy - PhD
Hyper Island
‘20 - ‘22
MA Digital Media Management
MA Digital Media Management
The School of Natural Skincare International
‘19 - ‘22
Advanced Skincare Formation
Squared Online
‘18 - ‘19
Google | Digital Marketing Management | Leadership
CIM | The Chartered Institute of Marketing
‘15 - Unknown
Member
Kingston University
‘13 - ‘15
MSc International Marketing • Luxury and Sustainability
International Marketing : Luxury and Sustainability
Cinquième Sens Paris France
‘13 - ‘25
Fragrance Design Formulation and Application
De Montfort University
‘97 - ‘99
Structured Lingerie : Contour Fashion
The Manchester Metropolitan University
‘89 - ‘92
Bachelor of Arts (B.A.) Hons Fashion : Textiles
Fashion : Textiles
Richmond, UK