Digital Marketer with over 4 years of experience in the technology and e-commerce sectors. My background includes working at Accenture, Vestiaire Collective and ManoMano where I have honored my skills in various aspects of digital marketing. I have expertise in Affiliate Marketing, Partner Management, Performance Marketing/Acquisition, Email Marketing, and Influencer Marketing. In addition, I am proficient in data analysis and at ease with visualization tools like Tableau and SQL. My experience also encompasses Project Management and Market Research, which have equipped me with a strategic and analytical mindset. With a Master's degree in Digital Marketing and additional certifications in Google Ads, Google Analytics, content marketing, and consumer neuroscience, I possess a well-rounded skill set that can contribute to companies' digital marketing efforts. I excel in data analytics, ROI analysis, B2B marketing, and affiliate management. With proficiency in English, Spanish, Italian, and French, I am interested in working for dynamic and international companies. I am a results-oriented professional with a strong commitment to excellence and adapting quickly to new challenges. My experience, skills, and drive to deliver exceptional results make me a valuable asset for companies looking to enhance their online presence and achieve their marketing goals.
- Paid Acquisition POC for Italy, Spain, Germany and UK - Google Ads campaigns. Display, Search, Youtube. Retargeting campaigns - Affiliates partnerships (3K), +50% efficiency in 8 months. +30% Sales YoY while achieving ROI targets - Supported the development of B2B Partner program (tracking, CPL campaigns, etc.) - Created Email marketing campaigns in Spanish, Italian, English and French - Cross-collaboration projects with teams: Brand / Media, Web design and CRM
- Direct management of Top 40 Global Partners (c.80% program perf). Full program c.800 - Nano Influencer program (SOE: Italy & Spain)- in 3 months: 200 active nanos, 60 avg. monthly posts. - Point of Contact for SOE (IT/SP) for 360 Marketing campaigns - Ad Mobile Network (Install) project (Liftoff, Applovin, Inmobi) - Product feed migration (from Lengow to ProductsUp)
- Management of key existing/new affiliates & partners (Program mix x2 & Perf. x2.1 YoY in 2020) - Gap analysis & Competitor analysis to find new partnership opportunities - KPI Reporting (daily/weekly/monthly) - Led seasonal Sales Campaigns. ie: Black Friday, Vestiaire Days, etc. - Re-make VC Affiliation page: https://us.vestiairecollective.com/affiliate-program.shtml Sole contributor to channel for 6-month (Sr. Affiliate Manager on maternity leave)
- Optimization of Lengow-product feeds (60 feeds of c1.5M items each) - Expansion with new partners in EMEA, USA and APAC. SEO and SEA related tasks - Email marketing campaigns (with support from external partners) - KPI Reporting (internal and external reporting)
- Automation of client's internal processes. Job role creation and staffing - Preparing, tracking and reporting project financials, expenses and billing - Creation of training materials and user guides and status reports